LinkedIn is currently the top online networking website for businesses. Before this site existed, it wasn’t easy to get picked up by head-hunters, get in front of new clients or meet other thought leaders in your industry.
As an internet marketing consultant, you need to lead the way, with regards to setting up and maintaining LinkedIn strategies for your clients – and all of this starts with a well written profile. Here are some of the benefits your clients will experience from investing in a professionally written LinkedIn profile:
A high impact first impression
If your client has aspirations of networking with the movers and shakers online or getting in front of specific decision makers, then they will need to make a great first impression. An up-to-date LinkedIn profile with relevant information, a professional picture and information regarding skills, experience and past projects is a fool-proof way to create a good first impression on new contacts.
Keyword optimisation is undoubtedly something you discuss with your clients on a regular basis. This conversation should extend beyond SEO and website optimisation. Being found when relevant job titles or industries are typed into LinkedIn can put your clients in contact with the people they want to do business with. A professionally written profile can make sure they’ve got all the right keywords in all the right places.