Welcome to a new year: 2017 is the year of the rooster in the Chinese zodiac. But what is on the cards for the digital world? What digital marketing trends have been forecast for 2017? What will continue to trend and what will simply tank? Let’s look at some digital marketing trends:
Experts predict that content marketing will continue to be big news. Not only is it relatively inexpensive to produce but it has been proven that companies that run active blogs generate 67% more leads monthly.
Analysts predict that a staggering 74% of internet traffic in 2017 will be video while internet advertisements are expected to grow by 10% and mobile ads by 45%. One prediction states that by 2019 it would take over 5 million years to watch the amount of video that will cross the global IP networks each month.
Smartphone adoption will continue to rise at a massive rate which will drive cross-channel optimization helping you focus primarily on the measurable performance and secondarily on the channels that produce that performance. Social media cross- Channel optimization tools and techniques will ensure that marketers set one marketing budget which will be spread across all the channels for a thorough digital marketing strategy.
Applied Artificial Intelligence
This will be a big buzzword in the coming year especially when it comes to applications like chatbots and predictive analytics.
Simple, flat design with intuitive navigation will be the favorite for 2017 and will take precedence over less functional designs which focus primarily on aesthetics.
With the explosion of digital marketing in recent years, and the trend set to continue well into the future, your business is best served by a digital marketing agency with a proven track record and a solid understanding of the ins-and-outs of these exciting channels.