As a digital marketing franchise, you need to target customers who are interested in social media marketing, content marketing, mobile marketing and the other types of services that you offer. The best way to get your foot in the door with new clients is through PPC marketing.
As a digital marketer, you need to stay on top of how the various platforms that you use are changing. Everything from Facebook and YouTube to Google AdWords continues to evolve. In 2019, it is important to remember that AdWords is not just Google Ads. Your paid search strategy can include everything from Reddit ads and Twitch ads to Amazon ads, and you need to think about how all these things tie in together.
The biggest change in the PPC landscape is the amount of data that digital marketers now have available. This data gets plugged into machine learning algorithms, which makes the data much more valuable. To use PPC smartly in 2019, you need to figure out how to use your own data, as well as your client’s data, to your advantage.
Another big change is voice devices. Both Amazon and Google now have home devices that can be voice-activated. Over the next two years, we predict that there will be a big increase in people placing orders on Alexa or their Google device through voice prompts.
Video marketing is also becoming increasingly important. As a digital marketer, you should be investing a lot of your resources into video marketing. A powerful advantage that video ads offer is that you can build a relationship with people through YouTube ads. You can take a viewer from being completely unaware of who you are to someone who follows your content and is ready to buy from you within the space of a single video.