Your clients are the lifeblood of your digital marketing agency. Many times, marketers aren’t able to lock their clients into long-term contracts, which means you have to continue to impress your clients and keep them satisfied. Here are the skills that clients want to see in a digital marketing agency:

Ability to adapt to changes quickly

Whether it’s proactively changing content according to Google’s content algorithm updates or investigating the opportunities that new social media platforms like SnapChat and Periscope offer, digital marketers need to adapt to changes and transformations in the digital landscape quickly.

Someone who can investigate the numbers

Digital marketing campaigns can generate a lot of data. A successful digital marketing agency will have the people who can analyse these numbers and make recommendations based on them.

Paid social media advertising

Pay Per Click campaigns can work wonders, but you need to be able to target people on the platforms they are using and that often means social media. Facebook Insights is a very important part of many digital strategy, so make sure you have someone in-house who has mastered this tool.


Search Engine Optimization is a crucial part of any digital marketing strategy or campaign. You need SEO skills to ensure that your clients’ on-page and off-page SEO is in order. You also need someone who is proactively staying up to date with Google’s SEO changes so that websites and other web properties continue to rank well.

Need help with your digital marketing strategy? Then contact Unibit Solutions today.