Digital Marketing Audit Services
From seeking improvements to simply taking a closer look at how things are running, digital marketing audit services are more important than many realize. Website performance alone can turn away about 79% of returning customers, as the fast-paced world of digital marketing demands that businesses keep pace with industry standards.
Why Conduct a Digital Audit Services?
We believe that every company must perform a digital marketing audit. Even if you believe your marketing efforts are on track, there is always an opportunity for improvement. A digital marketing audit provides a full overview of your online presence, covering key areas like website performance, social media, content, and conversion. It identifies what’s working well and spots any gaps, helping your business improve engagement, retain customers, and stay competitive in a rapidly evolving digital landscape.
Consider a digital marketing audit if you’re having the following issues:
- Your sales have dropped recently
- You aren’t meeting your company or marketing goals
- Website traffic is declining or not growing
- Current marketing activities aren’t generating leads
- The CTR of your marketing channels is lagging
- Conversion rates from your marketing efforts are poor
- The cost of acquiring customers for your business is too high
What’s Included in Our Digital Marketing Audit?
Our social media marketing solutions are custom-built on your business goals and objectives.
Keywords and SEO
To accurately gauge your current SEO standing, we thoroughly analyze your existing efforts. Based on our findings, we recommend actionable changes that can optimize keyword volume, relevance, and potential value. We’ll cover areas like search volume, keyword difficulty, and opportunities across both organic and paid traffic.
Site Architecture
Assessing your site’s structure and usability is essential to ensure smooth user navigation and strong performance. Our analysis focuses on critical features like load times, security measures, internal linking, and the layout of landing pages to support an efficient, user-friendly experience.
Content Marketing
Content is at the heart of digital marketing, so it’s a top priority during our audit. We review key elements such as inbound links, social media presence, PR outreach, and directory listings. Our goal is to ensure your content is both authoritative and relevant, with a consistent schedule for fresh updates.
Site Performance
To keep your website functioning seamlessly, we conduct a comprehensive site performance audit. This includes evaluating site search functions, page ranking, sitemaps, domains, and hosting to flag any areas needing improvement.
Audience Analysis
Using advanced data analysis tools, we help refine your digital marketing strategy by closely examining your audience. Our approach includes developing detailed Customer Personas to better understand your visitors and increase engagement and conversion rates.
PPC Analysis
Effective budget allocation is key to maximizing your return on investment. Our digital audit covers all aspects of your paid campaigns across platforms like social media, Google Ads, Bing, and others, ensuring your funds are applied for the best results.
Competitor Analysis
A solid competitor analysis helps you see where you stand and where you can excel. By studying your competitors’ strengths, we identify the best opportunities to surpass them, ultimately enhancing your conversion rates and ROI.
Implementation
We don’t stop at providing insights—we offer a clear, practical strategy to implement our recommendations. Whether executed by your team or ours, we ensure you have ongoing support to make your vision a success.
Frequently Asked Questions About Digital Marketing Audit Services
What Is the Role of a Digital Audit?
A digital audit serves as a comprehensive review of your online marketing activities, evaluating everything from SEO and PPC campaigns to content, social media, and audience engagement. The goal is to understand how well these efforts align with your objectives and where improvements can be made to enhance overall performance.
When Should I Conduct a Digital Marketing Audit?
If you’re uncertain about the effectiveness of your campaigns and whether they’re truly delivering results, it’s time for an audit. You can either conduct this audit yourself or partner with an internet marketing agency for a more thorough review. An agency brings the benefit of specialized expertise and in-depth marketing insights to improve your strategy.
How to Create a Marketing Audit?
To create a marketing audit, begin by gathering data from each digital channel, such as website analytics, social media insights, and paid ad performance. Analyze this data to identify high-performing areas and uncover any weak spots. Then, use this information to recommend specific actions, such as improving SEO, adjusting ad spend, or enhancing engagement strategies.
How Do I Audit a Website for Digital Marketing?
To audit a website for digital marketing:
Check SEO: Look at keywords, meta tags, and fix any broken links.
Review Content: Make sure it’s relevant, updated, and engaging.
Test Site Speed: Ensure fast load times and mobile compatibility.
Examine User Experience: Check navigation, layout, and ease of use.
Analyze Performance: Use analytics to see traffic, bounce rates, and conversions.
Benchmark Against Competitors: See how your site stacks up to others in your industry.
Ask Our Internet Marketing Specialists How Digital Audits Can Improve Your Clients’ Websites
You can help your clients improve their websites by conducting digital audits and you can partner with Unibit Solutions to make it happen. To find out more about digital audit services and other digital marketing services from Unibit Solutions, please contact us today. Contact us to find out more about our digital marketing audit services and how our digital marketing specialists can improve your client’s website.
