So you’re thinking about starting your own digital marketing agency – exciting! Not only is this a fast-paced world to be in, but it’s also a lucrative one for forward-thinking business owners.
Before you set up shop, there are a few things that you should consider:
Should you buy a franchise or start your own agency?
There are pros and cons to both options. While many people opt to set up their own agency (especially if they already have a few clients lined up), exploring franchise opportunities is also worth your while. With internet marketing franchises, you will have access to a network of digital marketing specialists who can support your business.
Hire staff or outsource?
As a digital marketing agency, you should try to offer your clients a one-stop-shop for everything they need. If you have vast experience in website development and mobile marketing, but lack the graphic design skills and copywriting experitise, then you need to find a way to bring those resources on board. You can either hire employees for these purposes, or you can outsource to another agency. Companies like Unibit Solutions offer white collar digital marketing services to agencies like yourself.
Consider your own marketing
As the owner, you need to make sure you are spending more time working on your business than working in your business. Focus on generating leads with a combination of well thought out digital marketing strategies and face-to-face networking.
If you need someone to help you market your agency, or you need a company to take over certain internet marketing tasks like social media marketing and paid search advertising, then contact Unibit Solutions today.