Thinking of using video marketing to raise awareness of your clients’ brands? These are the top four benefits of opting for this online marketing strategy: It’s the type of content your clients want to consume Did you know that YouTube is the second largest search...
Marketing automation can make a huge difference in the lives of internet marketers. Here are a few signs that you need to invest in marketing automation: You’re constantly playing catch-up on social media Most of your clients probably have social media accounts by now...
For an online marketing strategy to be successful, it needs to be relevant. This relevance does not only relate to messaging and choosing the right digital platforms, it also refers to time. Consumers of today are often impulse buyers. If they see something they want,...
As an online marketer, you know the ‘high impact’ campaigns are the one that draw attention and get your customers signing deals. This year, however, it’s important you give an equal amount of consideration to customer retention and loyalty and not just acquisition....
Online marketing can open up a whole new world when it comes to what is and is not ethical in your online marketing strategy. The best strategy in the often murky world of digital marketing is to establish a “code of ethics” early on and stick to it. Engaging in...
There are many resources you can make use of to optimise your online marketing strategy which will make your life easier and increase your potential for sales. A top-quality, well-designed website is the first step towards building an effective online marketing...
Selling an online marketing strategy can be tough. Not only do you need an unshakable grasp of your client’s business and industry, but you need to create a clear path so that you can get buy-in for your digital strategy at executive level. Here are the most important...
