Employees are the lifeblood of any digital marketing agency. When you are hiring, you need to make sure you are appointing someone who not only has the right skillset and experience, but also someone who has the right attitude, mindset and energy levels.

According to Harvard Business Review, poor culture fit can cost a company between 50-60% of the person’s annual salary. While recruiters can make their own assessments about a person’s personality traits and whether they will fit into the team, more is needed from an organizational point of view to make sure that they are recruiting the right people.

As a digital marketing agency, you need to first determine what your company’s brand is all about. This includes defining your company’s goals, values and practices. One of the ways to do this is to hire an external consultant and include as many of your team members in the process of defining your goals and values. Get as much input from your employees as possible in order to ensure that the goals and values that you lay down are an accurate reflection of your team.

Once your goals and values have been established, you need to make sure your recruitment agency and internal HR staff members have a clear understanding of your corporate culture. If you’re a new startup that’s looking to hire entrepreneurial-minded people, then this is the type of information that you need your recruiters to know.

The success of your digital marketing agency depends on the people you hire as well as the outsourced solutions providers that you partner with. Unibit Solutions can help you with everything from copywriting and SEO to PPC, social media marketing and email marketing.

Need help with your digital marketing strategy? Then contact Unibit Solutions today.