Social Media
Marketing Strategy

If you’re ready to deliver excellent social media marketing strategies to your clients, we have assembled a guide featuring eight essential elements to help you start planning. 

Set your clients up for success

There is no one-size-fits-all solution when it comes to developing a social media strategy, but there are certain steps every strategy should follow to create the most potential for success.

  • Identify the business goals. What is it exactly your clients want to achieve? Do they want to increase sales of their products and services? Do they want to establish a strong social media presence? Do they want to provide customer service via social media platforms? Have a clear idea of what they want to accomplish.
  • Set marketing objectives. If one of the business goals is to increase sales, give that goal a number and create marketing objectives to help do it. The marketing objectives describe how to get from Point A to Point B and they should be as measurable and specific as possible.
  • Spend time analysing your competition. This is a great way to find out what tactics your competitors have used which work well and which don’t, as it allows you to draw inspiration for your own strategy. We recommend scoping out at least three competitors.
  • Paint a very clear picture of your target audiences. Basic demographic information such as age, ethnicity, religion, gender and income isn’t specific enough anymore. You need to know what electronic devices they use to access your site, what time of day they’re most likely to make a purchase, what keywords and key phrases they search for and much more.
  • Decide which social media sites are best for your message. Don’t create a profile on every social media site just because you can. Certain sites are better suited to specific types of content such as images and videos, while others are better for articles and newsletters.
  • Take advantage of free metrics tools and measure the performance of your strategy. See what posts get a lot of likes, identify areas for improvement and chart your overall progress.

Work with digital marketing experts to create successful social media strategies

You can help your clients succeed with a smart social media marketing strategy and you can partner with Unibit Solutions to make it happen. To find out more about the range of digital marketing services from Unibit Solutions, please contact us today.

Our social media solutions

Our social media marketing solutions are custom built on your business goals and objectives.



Engaging with your target audience is key with social media. The question is – how do you start your social communication strategy? With our help you can start building meaningful relationships with your target audience.


Campaign Calendar

Social media can become time intensive when you are not following a specific campaign or strategy. We provide you with a complete social media strategy and campaign calendar based on the needs of your target audience.

Social Media ROI

With a campaign from us, you can enjoy a higher return on investment on your social media marketing strategy. We specifically integrate your business goals and objectives with your campaign and all the measurements.

Increased community

The key with social media is not having a social media strategy, but being social. With our simple solutions and processes, we will show you how to integrate social media within your business to grow and enrich your community.

Social Media Stats

Even though all the popular social media channels are known to many like Facebook, LinkedIn, Twitter and Google+, only having profiles on these channels doesn’t mean you have a social media marketing strategy.

We research your target audience to find out exactly on which social media channels they can be found and what types of content they enjoy consuming.

Looking at these age groups you will see which groups are using social media the most, but in reality the gaps are narrowing as more people are getting accustomed to this social medium.

  • Internet Users Using Social Media 72% 72%
  • 18-29 Year Old’s Usage 89% 89%
  • 30-49 Year Old’s Usage 72% 72%
  • 50-60 Year Old’s Usage 60% 60%
  • 65+ 43% 43%


Facebook isn’t big, it’s massive and there’s no sign of it losing momentum. Facebook is a great channel to humanise your brand online.


Twitter’s real time nature is a gold mine when utilised correctly. News travels faster on this medium than any other in history. Use it.


LinkedIn is the most powerful professional social networking channel. Build authority and credibility on this online network channel.


Blogging is still the heart and soul of social media. Your message always needs a origination point. Use your blog as the center point.

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