Personal Branding Strategy

As a digital marketing consultant you are in charge of many things for your clients and you may be tasked with creating a personal branding strategy.

Why a smart personal branding strategy is essential

When most people hear the phrase “personal branding” they think it refers to updating a Facebook profile and making connections on LinkedIn, but a successful personal branding strategy involves far more and helps your clients set themselves apart and go above and beyond the competition. How can a smart personal branding strategy be developed?

  • Identify your unique talents and skills which differentiate you from the crowd. Many thought leaders and industry leaders have identified their marketable skills and specialist knowledge which makes them go-to people for advice. It also allows their names to be synonymous with industry-specific issues.
  • Decide what you want your personal message to be. Personal branding depends upon consistency and repetition, so if you send out mixed messages or don’t have a clear focus, your audiences may not be receptive to it.
  • Consider how you come across to your audiences. It’s crucial to remember that what you say isn’t always necessarily what your audiences hear. Attempting to evaluate your personal brand in an objective light can be difficult, so having a third party do it will be beneficial.

Building a personal brand online doesn’t happen overnight, so patience, consistency and realistic expectations are necessary. The ultimate goal is to be found online, be perceived as credible and to retain control of your personal brand. There is no one singular factor that determines how your personal brand is perceived. In fact, it’s a combination of many factors including social media, your website, your digital presence and more.

Discover how digital marketing specialists can help with social media, personal branding and much more

You can help your clients succeed with a personal branding strategy and you can partner with Unibit Solutions to make it happen. To find out more about the range of digital marketing services from Unibit Solutions, please contact us today.

Your name is a brand

Your name is a brand. Treat it as one online and start building trust and credibility in the digital space.

Be found online

Be found online on media that you own with personal branding. Your own personal website is media that you own. Optimise it to showcase your career and professional expertise. Use it to find your dream job and impress future employers.

Build credibility

With an optimised personal branding strategy, you can start building online credibility for yourself. Don’t be the best kept secret around. Showcase who you are and what you do. Build credibility on your online profile to showcase who you are.

Control your brand

Take control of your personal brand online through media that you own and earned. Your personal reputation can be made or broken in 140 characters or less while you are reading this. Don’t let this happen to you. Control your brand online.

Be your brand online

It is important that you send consistent and clear messages with your personal brand that bring in real value to your target audience. When assessing your personal brand you will get an honest look at what your own personal branding is saying about you. This will help you make adjustments to your message and provide ways on how you can strengthen it.

The days are gone where a simple cover letter and CV were all that you needed to get your dream job. Today, you have to use social media, traditional media, and a couple of other related digital marketing techniques to get the message across about your unique skills and experience.

  • People Researching Online Before Purchase 85% 85%
  • Professionals Not Having An Online Brand 90% 90%
  • Buying Decisions Based On Emotion 65% 65%
  • Buying Decisions Based On Online Trust 75% 75%
  • Buying Decisions Based On Online Trust 100% 100%

Your personal brand

Many people still believe that personal branding is just about keeping your Facebook profile up to date and having a professional LinkedIn profile. Even though these are very good starting points, they miss the overall point of branding yourself. Personal branding is all about problem solving and differentiation. What unique background skills do you have? How can you leverage your experience and knowledge to answer questions or meet a real need?

A big problem for most of us is that it isn’t easy to assess our own personal brand objectively and in the light of the audience we are trying to reach. Our personal message can be quite different from the message our audience receives. It is really not about what you say, it’s about what people hear.

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