How adaptive SEO can help your clients succeed
Adaptive SEO is similar to search engine optimisation (SEO), but it focuses on optimising your client’s entire web presence rather than only on improving their search engine rankings. A smart adaptive SEO strategy focuses on achieving long-term results by incorporating several components, including fundamental SEO research, keyword research, competitor research and an optimised content marketing plan. Once the campaign is published and shared on social networks and other channels, it can then be measured and improved upon.
When creating digital marketing strategies for your clients, adaptive SEO is a must. Did you know that 90% of Internet users never click beyond the first page of their Google search results? Getting your clients on the first search results page is crucial and a well-crafted Internet marketing strategy that includes adaptive SEO, social media optimisation, high quality copywriting and more. Here’s more about the role adaptive SEO plays in this process:
- Standard SEO involves identifying keywords and key phrases that your clients’ target markets are searching for and incorporating them into the website copy. Adaptive SEO goes a step further and attempts to figure out how the target market perceives your client’s business.
- Adaptive SEO deciphers how the perception mentioned above may occur in an online search. This means ensuring your clients’ websites appear in the right search results and that it is visible to the right people.
- Sharing quality content, link earning, being mobile-friendly and being active on social media are all components of adaptive SEO. Google constantly changes its algorithms that determine which websites rank the highest, so being able to adapt is critical.
Call our digital marketing experts today for help with search engine optimisation and more
You can set your clients up for success with a smart adaptive SEO strategy and you can partner with Unibit Solutions to make it happen. To find out more about adaptive SEO from Unibit Solutions, please contact us today.