How do you measure the performance of your digital marketing agency? In such a variable and creative field, it’s not always easy to tell how good a job you’re doing – unless you have good standards and tools to measure your work by. You need the right set of key performance indicators (KPIs) that you can regularly check your progress against. How do you decide which KPIs are appropriate?

First be clear on your business goals

Your KPIs should be directly linked to your business goals. If you don’t know where you want to go, you can’t measure your progress. Once you determine your goals, it gets much easier to choose the right KPIs. For example, if you are focused on increasing revenue, you should make a point of measuring conversion rates.

Keep it simple

If you get caught up in measuring too many KPIs, you are not likely to get the clarity you seek. This will probably make things more complicated than they need to be and you will be left none the wiser about your progress or that of your latest campaign. So keep it simple: choose a few main goals and measure your progress relating to them.

Choose KPIs that suit the industry

Whether you want to measure your agency’s progress overall or gauge the success of a specific campaign for a client, make sure your chosen KPIs are appropriate to the industry in question. For example, if your client is an online store, they want to measure sales, plain and simple. So your KPIs would be sales, as well as the ratio of traffic to sales. This will help you work out how much traffic your marketing has generated, and how much of this new traffic has successfully been converted to new business.

Unibit Solutions is a digital marketing agency that provides social media marketing, content marketing, SEO, and other services. If you would like to know what we can do for your brand, or if you are interested in purchasing a WSI digital marketing franchise, contact us.