Facebook is a fabulous thing – it not only gives you a casual, yet powerful platform from which to launch your social media marketing campaigns, it’s interesting and it’s accessible content makes it a favourite of many.

There are five effective things you can do to harness the power of Facebook for business.

  1. Make use of User-Generated Content (UGC)

This gives your brand lovers the chance to say why they love your brand – through posting pictures or reviews; a picture posted by a loyal customer speaks a thousand more words then a picture posted by you for your own brand.

  1. Use Place Tips

Place Tips uses geo-based location features to push notifications to the top of the user’s news feed when they enter your premises. It is an excellent sales tool because the customers are already in your building, shop, restaurant, etc., so the opportunity is there to give them even more information about your company, links to articles or interesting facts they may not know. It also gives them instant access to reviews and photos and invites visitors to check-in and like your page – an added bonus.

  1. Get personal with your clients

Facebook gives you the opportunity to have one-on-one conversations with your customers. They can share your posts, comment and give you feedback. It makes everything more personal. Just remember, it’s important you respond timeously to comments and remain professional.

  1. Gain insight

Making use of the Facebook analytics on your page allows you to see the type of customer you have and what type of marketing activities get the most likes and shares.

  1. Content, content, content

The content you post needs to be genuine and resonate with your brand. There are many sites you can sign up to which collate articles pertaining to your target market into user-friendly and easy-to-post lists. You can even set up automatic posts at certain times of the day.

Need help with your Facebook marketing strategy? Then contact Unibit Solutions today.