For any digital marketing franchise to be successful, it needs an engaged, energetic and effective leader. Here are tips to help you along the way:

  • Be smart about how you delegate tasks

For your team to be successful, you need to know how to delegate wisely. Make sure that you’re giving the right people the right level of authority and that you know who to delegate tasks to get things done. Not only does this empower employees and help them feel motivated, but it helps free your time so that you can focus on big picture strategizing.

  • Set goals and communicate them well

To be an energetic and effective team, they need to know where you are going and how you plan to get there. Set goals and make sure that everyone knows what you want them to achieve within the next week, month and year.

  • Connect with your staff

Being engaged isn’t just about giving back, organising team lunches and team building activities. Make time for performance appraisals so that you are aware of the professional and personal goals that your team members want to achieve.

  • Give recognition

People want to be rewarded for their efforts. While some employees would want a promotion or an award, another employee may value time off or extra money. Understand your employees’ drivers behind their work, recognise their efforts and reward them accordingly.