Online marketing can open up a whole new world when it comes to what is and is not ethical in your online marketing strategy. The best strategy in the often murky world of digital marketing is to establish a “code of ethics” early on and stick to it.
Engaging in unethical activity, such as generating fake “likes,” does not in fact prove profitable, as those “likes” never convert into sales. The much more reasonable path is to attempt to generate organic leads that will eventually convert to loyal customers.
As a business owner in a relatively new world of online marketing, you can suddenly find yourself faced with a plethora of ethical issues. Some unscrupulous marketers make use of false scarcity (pretending there’s limited stock when there isn’t), false testimonials, backscratching, data profiling (collecting information to track an individual or groups’ patterns) and link buying schemes, among other things.
If you think about the fact that whatever you post online today will be accessible forever, it makes sense to ensure your content and your ethics, remain top notch.
Set up formal terms and conditions
Educate your employees on the terms and conditions your company employs when it comes to online marketing and ensure any businesses you partner with are aware of your code of ethics.
Know who you’re dealing with
Do your homework when it comes to dealing with new partners and sub-contracting work. Ensure any work they undertake on your behalf is in alignment with your ethical framework.
Staying up to date with ethics and laws concerning online marketing is crucial. In the ever-changing landscape of digital marketing, not being aware of a new law may turn out to be a costly mistake. Set up Google alerts and follow blogs pertaining to online ethics.
To put together a comprehensive online marketing strategy, contact Unibit Solutions.