Do you run a digital marketing agency? Here are four mistakes that you can learn from:
- Trying to do everything yourself
Obviously you want to keep your agency’s expenses down, but this doesn’t mean that you have to try to do everything in-house by yourself. A digital agency can only grow if they understand what their strengths are and are able to outsource the rest to suppliers. Assess whether you truly need to hire more web designers, or whether this skill can be sourced on an ad hoc basis from a trusted supplier. This can save you a lot of stress and money in the long-run.
- Not selling “big ideas”
Thriving digital marketing agencies have moved away from selling small SEO or content packages and they are selling bigger, better ideas instead. You need to rethink your digital marketing strategies so that you can create unique ways to help clients connect with their clients.
- Not focusing on conversion metrics
Twitter followers and YouTube comments are great, but will those things really lead to a sale? Marketing budgets are becoming increasingly tight and business owners want to see how you are adding value to their bottom line. Make sure you are showing how your efforts are helping their customers engage with their brand and how you are helping them to make money.
- Not exploring new technologies and tools
It’s easy to stay in your comfort zone and continue a social media posting strategy that has been working for the past few months or years, but you need to be guiding your clients in terms of exploring new platforms and technologies. Your clients could benefit from using more niche channels, such as Snapchat, and it’s your job to lay the groundwork to help them experiment and find new digital avenues to communicate with their clients.
Need help with your digital marketing strategy? Then contact Unibit Solutions today.