“My fans wanna sing, dance and laugh. That’s what I work for. And I work damn hard.” – Tina Turner
Just like Tina Turner had to work hard to consistently wow her fans, so does your digital marketing agency or franchise. The difference between a customer and fan is that customers need to be lured, whereas fans come on their own. Customers give money, where fans give their hearts. Customers seek discount and fans want a performance. Customers complain, but fans forgive.
It’s not hard to see why you would want fans of your business instead of customers. How do you do this as a digital marketing agency?
Your customers look to you to help their business grow, which means you need to stay on top of the latest industry trends, suggest new digital marketing strategies, and be actively invested in their business. Your customers should get such a unique customer experience from you that they look forward to hearing from you.
Here are a few actionable steps that you can take to turn more customers into fans:
- Personalised Content
Instead of sending mass emails, why not start forwarding your client articles that are relevant to his business and industry. This will show that your client’s business goals are top of mind for you.
- Take the Initiative
If your client has a presentation coming up, offer to film it and put it on YouTube. Make sure the video is optimised and send them the link to embed in a blog post and share on their social media channels. If there is a new, relevant industry report, turn it into an infographic that your client can share online.
- Share Your Clients’ News
As their digital marketing agency, your clients should be able to rely on you for a bit of free promotion. Make sure you not only follow all your clients online, but that you also share a bit of their content to your own followers.