One vital thing for any digital marketing agency to get right, if they want to increase their clients’ search engine rankings, is on-page SEO. Once you’ve mastered a few essentials, on-page SEO is straightforward – and very effective. Here is a guide to all the elements you need to have in place.
Content quality comes first – the E.A.T principle
Google ranks your pages on the quality of its content. So focus on creating good content that scores highly in expertise, authoritativeness and trustworthiness (E.A.T). This applies to everything from your web page content to your social media marketing.
It’s essential to write a good title tag. Missing, duplicate and poorly written title tags can all negatively impact your SEO results.
Headlines are just as relevant today in the digital world as they have always been in other forms of media. If you want your page to perform well, make sure you write strong headlines.
Writing for SEO
Although you must be sure to write good quality content, you also need to write strategically with SEO in mind. Many people make the mistake of focusing only on good content or only on checking all the boxes for SEO – the two always go together. Start by writing with your audience in mind and generate strong content that they will find valuable. Then make sure you have done your keyword research and have written good meta titles and meta descriptions.
Adding images is a great way to boost the appeal of your pages, but you need to make sure that images are optimised. This will help increase the speed of the page and improve ranking, user experience, and page load times. The best ways to optimise your photos are by naming them descriptively and plainly, reducing file sizes and optimising your thumbnails. Always test your images before finalising your upload.