Every digital marketing franchise needs its own website

Every digital marketing franchise needs its own website

Although all WSI digital marketing franchises are part of the WSI’s global network, they should each function separately, target their specific markets, and have their own website. If you are a new franchisee or are looking to buy a franchise, and are wondering how you should go about marketing your services, this blog may prove helpful to you.  You can target your local audience The beauty of a WSI franchise is that you have a global brand and support structure, but you can focus on your local market. In order to target that market, you need to have a website that promotes your franchise in particular in your specific area. When businesses in your area are looking for digital marketing services, such as B2B marketing or online marketing, they will most likely be searching for someone near to them. With your own website, together with the right SEO practices, your franchise should come as their number one option.  You can then expand your local reach through social media Each franchisee should also have its own social media presence. This helps you to engage your audience even better than your website alone. With your social media presence, you can engage better with your local audience. This is more difficult for the corporate marketing team to do, because they don’t necessarily have any knowledge of your specific market and its needs. You will come up in searches more often With a dedicated website that brings you up in localised searches, you will obviously get more search engine activity and improved rankings. If the site is set up and optimised correctly, you...
Digital marketing franchise: Your local strategy

Digital marketing franchise: Your local strategy

The benefit of owning a digital marketing franchise is the global brand recognition that comes with an established name. And while the national recognition lends credibility, you need to focus on building a local marketing strategy to leverage the brand to reach your local customer base.  How to create a local marketing strategy for your digital marketing franchise Your digital marketing strategy should always touch on aspects of social media marketing, content marketing, and SEO, but it needs to go so much further to reach your local audience. Take these aspects into consideration when building your local marketing strategy: Know your local audience As with any marketing strategy, you need to know the audience that will be interacting with, and supporting your digital marketing franchise. You can’t rely on using the larger franchise audience as an absolute measure for marketing to your audience. Research your local audience and get to know their demographic characteristics (age, gender, language, and so forth) as well as psychographic information such as their needs, hopes, and desires. You’ll also need to find out what they are interested in, what their pain points are, and how you can address these issues.  Understand your competition The research doesn’t end with knowing your local audience. You should also get a clear understanding of your local competitors. Understand their weaknesses and strengths and find ways to model your service offerings around what they lack. If you can’t compete in certain areas, you will need to leverage your strongest service offerings to remain competitive.  It is important however to keep in mind that digital marketing isn’t confined to local...
Digital marketing franchises: Approaching COVID-19

Digital marketing franchises: Approaching COVID-19

The COVID-19 pandemic has affected every industry and market across the globe, but the approach that your digital marketing franchise takes can minimise the impact and set you up for success when the crisis subsides. How digital marketing franchises can stay on top during the COVID-19 crisis  Be flexible and agile There’s no denying that we’re currently facing unique challenges, operating on a new frontier of business and digital marketing agencies need to embrace change to stay on top. To address the rapid changes, teams will need to be flexible and agile in their operations and approaches to successfully adapt to the revolution in commerce that COVID-19 has brought about. Business leaders need to be strategic in allowing their employees to address challenges in new ways to ensure that the organisation stays on the forefront of new developments in the marketing industry or they will get left behind by competitors who can adapt to the uncertainty of the situation.  Build your brand together with your employees  In times of uncertainty, consumers need trust and reassurance from the brands they support. An excellent way to build trust is to invite your customers to peek behind the curtain of your brand. Involve your employees in this campaign by asking them to share their experiences at the company and providing them with the platform to tell customers how the brand has been addressing the COVID-19 crisis.  The measure of transparency that comes with allowing your employees to speak to customers so openly will help your brand to establish credibility and will show that the brand values its vision and mission, and its...
How to open your first digital marketing franchise

How to open your first digital marketing franchise

Digital marketing franchises provide a variety of services, including social media marketing, content marketing, SEO, and digital marketing strategy, and can be a fantastic investment if you are looking for a franchise opportunity. Our guide provides more details on the steps you’ll need to take when you want to open a digital marketing franchise. A guide to opening your digital marketing franchise  1. Do your research  The most important step to opening a digital marketing franchise is to understand all aspects of the franchise model and to be able to weigh different franchise models against each other. Putting in the work to gather information will pay off when you find the right model for your prospective business. The research you gather can come from official information released by the franchising company, from reviews by franchise holders and from the end clients who use the services of the franchises.  Create a list of potential franchise options, list their pros and cons, find out the exact franchising fees and additional costs, and then you will be able to make a sound decision on which franchise model to invest in. Keep in mind that a service-based franchise (such as a digital marketing franchise) is different from a product-based franchise, and this aspect should be taken into account when making weighing your options. 2. Attend franchisor open days or visit the franchise in person   Franchisors will organise an open day or invite you to meet with the team in person. This type of event is the perfect opportunity to ask questions about the values, vision and mission of the franchise and to experience...
How to manage a digital marketing agency remotely

How to manage a digital marketing agency remotely

The COVID-19 pandemic brought on a lot of change in the business world, and digital marketing agencies across the globe have felt the impact of this pandemic. Although many digital marketing agencies have elements of remote working, there may still be key employees who work from a shared location. If you’re in the online marketing industry, or you manage a digital marketing agency, here are seven tips for managing your digital marketing team remotely.  7 tips for managing your digital marketing team remotely 1. Bring structure into the work environment by setting out the company values and expectations Even remote office environments need some structure to ensure that processes keep running and that the work gets done. Providing clear guidelines to the team will help to bring everyone together to function as a cohesive unit.  2. Create protocols There should be clear guidelines on company culture, which may include managing and completing tasks, team communication and working with clients. These protocols need to help employees to implement the vision and the mission of the team practically and should help to strengthen the company culture. 3. Implement core working hours (adapted to suit employees in all time zones).  During these core working hours, teams can meet up (virtually), provide client feedback and handle tasks that require collaboration. By setting core working hours, you will avoid frustrations of people being offline when meetings need to take place and will allow your team members to plan their schedules around work.   4. Set Daily, weekly, or monthly targets Measure these targets in work hours tracked, tasks completed, or outcomes reached. By providing specific...
These are South Africa’s 6 Most Exciting and Successful Franchise Opportunities

These are South Africa’s 6 Most Exciting and Successful Franchise Opportunities

Is it your dream to buy a franchise in South Africa? Then you may be wondering where and how to start your search. From a digital marketing franchise opportunity to an opportunity to buy a beloved café and coffee brand, here are the six most exciting franchise offerings to keep in mind.  1. Unibit Solutions Unibit Solutions/WSI are digital marketing franchises with a future-focused attitude. The agency deals in all sorts of online marketing services, including social media marketing, content marketing, SEO, and digital marketing strategy. The cost to buy a Unibit Solutions/WSI franchise is also surprisingly budget-friendly. Perfect for both the first-time investor, and an investor with a growing portfolio.  2. Dulce Café  Dulce Café has been in existence since the mid 1980s, and its continued success has drawn in many investors from far and wide. You can buy a Dulce Café franchise from as little as R400 000, depending on the site and concept.  3. Jawitz Properties  With property sales booming, now is the time to consider investing in a real estate franchise like Jawitz Properties. Depending on your area size, you are looking at an upfront cost of R30 000 – R180 000 (VAT excl.). 4. Fastway Couriers  The world of online shopping is continuing to increase in South Africa. One way in which to capitalise in this trend? Investing in a courier franchise, such as Fastway Couriers. You can select between Courier franchises and an Agency license. The initial investment starts from R50 000.  5. Body 20  There is always a demand for fitness and health businesses in South Africa, and all over the globe for that...
Talent Retention Tips for Your Digital Marketing Agency

Talent Retention Tips for Your Digital Marketing Agency

Ensuring a world-class digital marketing agency is heavily reliant on being able to retain top talent. With that in mind, here are some talent retention tips for digital marketing agency owners to remember.  Spend money on skills development  When surveyed, a large portion of employees will state that ‘stagnation’ is the main reason why they opt to look for a new job. Many career experts will agree that investing in your employees’ skill development is key to making sure that they stick around for longer. This doesn’t have to be a bank-breaking activity. There are many online courses that your employees can sign up for.  Alternatively, you can start a mentoring cycle within your digital marketing agency where employees working in different departments start teaching each other how to perform new things. For example, the copywriters mentor the designers in the art of content marketing, and the developers teach the social media marketers the art of building a website.  Keep an ‘open door’ policy It is important that you make yourself available to your employees whenever anyone needs to get something off of their chest. They should feel confident to come directly to you with any concerns, challenges, or suggestions whenever they may arise.  Put employees first  It is easy to say that clients always come first. However, when problems occur and you automatically side with the client before looking into the issue as a whole, this can lead to resentment and feelings of isolation. Always do your best to help your team mitigate and deal with any problems in relation to service delivery and the like without pointing...
Should You Be a Franchise Owner Operator or Franchise Investor?

Should You Be a Franchise Owner Operator or Franchise Investor?

Are you thinking about purchasing or investing in a digital marketing franchise, such as Unibit Solutions? What an exciting time! Having said that, there are various decisions that you will need to make before taking the plunge. One of those decisions is deciding whether to become a franchise owner operator or a franchise investor. Here are the pros and cons of each.  Pros and cons of becoming a franchise owner operator  A franchise owner operator is a person who invests in a franchise with the intention of running and operating it themselves on a day to day basis. It is a wonderful option if you already have some experience in numerous digital marketing fields, such as social media marketing, SEO, and content marketing.  The main pro of being a franchise owner-operator is that you will have maximum control over the franchise’s business dealings and projects. The main con, however, is that you will have limited time to investigate other business opportunities or investments because you will be working on your own business.  Pros and cons of becoming a franchise investor  A franchise investor is a person who is interested in investing in a digital marketing franchise because they know that digital marketing is the future. However, they do not plan to be directly involved in the day to day operations of the business. Instead, they will hire managers and employees who will handle this for them, only conducting routine check-ins to see how everything is going, what challenges the business is currently facing, and how the business can be improved.  The main pro is that the franchise investor will...
How to Use Video to Boost Your Digital Marketing Agency

How to Use Video to Boost Your Digital Marketing Agency

There is a specific type of content that is certain to help boost your digital marketing agency and aid you in generating results. Yes, we are talking about video content. Here is how to embrace it and how to weave it into your online marketing strategy going forward.  Use video content on various platforms When most people think of video content, they will instantly think of YouTube. However, YouTube is not the only platform on which to be posting and promoting video. Digital marketing agencies should feel empowered to use video for online marketing across all social media platforms, as well as on their agency website itself. Video content on a website can help to both improve SEO and to maximise the overall user experience, thus reducing bounce rate.  Follow video content best practice guidelines  Some video content best practice guidelines to be aware of include: Making sure that the videos are enjoyable to watch both with and without sound. Adjusting length based on social media platform – longer videos are best suited to YouTube and Facebook, while shorter videos tend to generate good levels of engagement on Instagram.  Adding a strong call-to-action. This CTA should appear both in the video and in the caption of the post.  Use quality video creation and editing tools Believe it or not, you do not have to spend a fortune in order to do this. There are many high-quality video creation and editing tools that are extremely budget-friendly, such as Biteable and Adobe Spark.  Looking for assistance with online marketing, B2B marketing, and video content marketing? Unibit Solutions is here to help....
5 Skills Every Digital Marketing Franchise Owner Needs to Master

5 Skills Every Digital Marketing Franchise Owner Needs to Master

The digital marketing industry is a niche sector. That is why your digital marketing franchise needs to stand out from that of your competitor pool. The evolution of technology prompts entrepreneurs to leave their comfort zones in an expedition for unique digital marketing strategy ideas to continue to capture audiences. Below, we’ve listed five essential skills required from a digital marketing franchise to survive in today’s ‘Wild West’ of online marketing. 1. Excellent Writing and Editing Skills Content marketing is at the heart of all digital marketing strategies. Your content needs to attract and connect with your target audiences by convincing them to do what you’ve set out for them to do. High-quality content is the foundation for all online marketing and a must for every digital marketing franchise. It’s extremely important for your SEO optimisation and keyword strategy for content ranking.   2. Knowledge of SEO and SEM  There’s no point in having beautifully written content if it’s not working towards your SEO optimisation. A deeper understanding of SEO and SEM (Search Engine Marketing) for different platforms will help you to translate better content for your digital marketing strategy.  With Google’s algorithm permanently changing and upgrading, it’s vital that you stay afloat and in the know of the different factors which influence search rankings.  3. Social Media Savvy Social media can be used to your benefit. As social media evolves, it has become a forum for conversations and ideas. Social media platforms have evolved to accommodate businesses and their digital marketing needs by use of advertising, business pages and groups, boosted posts and hashtags. Find your target audience and...