Every digital marketing franchise needs its own website

Every digital marketing franchise needs its own website

Although all WSI digital marketing franchises are part of the WSI’s global network, they should each function separately, target their specific markets, and have their own website. If you are a new franchisee or are looking to buy a franchise, and are wondering how you should go about marketing your services, this blog may prove helpful to you.  You can target your local audience The beauty of a WSI franchise is that you have a global brand and support structure, but you can focus on your local market. In order to target that market, you need to have a website that promotes your franchise in particular in your specific area. When businesses in your area are looking for digital marketing services, such as B2B marketing or online marketing, they will most likely be searching for someone near to them. With your own website, together with the right SEO practices, your franchise should come as their number one option.  You can then expand your local reach through social media Each franchisee should also have its own social media presence. This helps you to engage your audience even better than your website alone. With your social media presence, you can engage better with your local audience. This is more difficult for the corporate marketing team to do, because they don’t necessarily have any knowledge of your specific market and its needs. You will come up in searches more often With a dedicated website that brings you up in localised searches, you will obviously get more search engine activity and improved rankings. If the site is set up and optimised correctly, you...
Digital marketing franchises: Approaching COVID-19

Digital marketing franchises: Approaching COVID-19

The COVID-19 pandemic has affected every industry and market across the globe, but the approach that your digital marketing franchise takes can minimise the impact and set you up for success when the crisis subsides. How digital marketing franchises can stay on top during the COVID-19 crisis  Be flexible and agile There’s no denying that we’re currently facing unique challenges, operating on a new frontier of business and digital marketing agencies need to embrace change to stay on top. To address the rapid changes, teams will need to be flexible and agile in their operations and approaches to successfully adapt to the revolution in commerce that COVID-19 has brought about. Business leaders need to be strategic in allowing their employees to address challenges in new ways to ensure that the organisation stays on the forefront of new developments in the marketing industry or they will get left behind by competitors who can adapt to the uncertainty of the situation.  Build your brand together with your employees  In times of uncertainty, consumers need trust and reassurance from the brands they support. An excellent way to build trust is to invite your customers to peek behind the curtain of your brand. Involve your employees in this campaign by asking them to share their experiences at the company and providing them with the platform to tell customers how the brand has been addressing the COVID-19 crisis.  The measure of transparency that comes with allowing your employees to speak to customers so openly will help your brand to establish credibility and will show that the brand values its vision and mission, and its...
4 Tips for Becoming a Successful Entrepreneur in the Digital Space

4 Tips for Becoming a Successful Entrepreneur in the Digital Space

Digital marketing and social media offer a huge opportunity to not only be a brand awareness but also a sales tool for your business. However, social media can also be a huge challenge for those of us who wear multiple hats throughout the day, particularly those who run small businesses or entrepreneurs.  Here are a few tips and strategies that are going to help entrepreneurs prioritise what’s important in social media so that you can grow your accounts and drive sales starting today. 1.  Commit to Social Media You have to make a commitment to social media. Social media can be a real challenge, so our top tip to you as entrepreneurs is to make social media a priority for you, your business and your employees. Start off by planning. Create a strategy and set goals so that you know what you will see as a success on social media. 2. Set Goals Are you looking to boost brand awareness or increase sales? Or, is it somewhere in between? Everything starts and ends with goals. Therefore, setting proper goals based on desired outcomes is the most important thing that you can do. It is very important to develop a social media strategy that aligns with your goals so that you can determine whether your social media program is successful or not. 3. Find out What Your Competitors Are Doing Before you kick-start a social media strategy, look outside of your business to your peers and competitors. Check out their online strategies and see what’s working for them. 4. Be Authentic Remember to share who you are as a brand...
Why Is Franchising Becoming More And More Popular with Women?

Why Is Franchising Becoming More And More Popular with Women?

There is no doubt that franchises in South Africa are fast growing due to the conducive business environments, reliable power supply and investment opportunities. In South Africa, women own an average of 25% of franchised outlets, especially in the beauty care, catering and education business sectors. In 2017, the International Franchise Association (IFA) reported that the number of women-owned franchise business has increased by half globally since 2012. According to their findings, women sought franchise ownership for precisely the same motive as their male counterparts, which is running and managing one’s own business as the boss. But, there seem to be some characteristics of franchising that is more of an advantage to female entrepreneurs. First Let’s Consider: Flexible Working Hours. For working mothers, being able to work on a flex-time basis is the perfect solution to the challenge of balancing their careers and family responsibilities. Secondly Let’s Also Consider: Managerial and Entrepreneurship Skills. Check the business sectors where women dominate in franchising, which includes beauty care, clothing, catering and education. We can all go along with the fact that women are more active and more focused on these areas than men. Finally, It’s All About: Women Empowerment. Women’s month has always been a wake-up call period for women in South Africa to step up in business, politics and education to end the era of gender inequality and sexual harassment in the work place, not to mention victimisation.  Several orientation programs, business seminars and skills development workshops take place during women’s month to encourage women to establish and run their own enterprises in order to be...
Why Your Digital Marketing Franchise Needs a Blog

Why Your Digital Marketing Franchise Needs a Blog

A blog is one of the most effective ways to get your brand’s message across to your audience. Not only is this good for digital marketing franchise prospects, but it also has several other benefits that we’ll list in today’s post. 4 Online Marketing Benefits for Your Franchise: 1.    It Gives Your Company a Voice Having a blog is your franchise’s opportunity to create reach and get your message across to a wider market. It can be a lucrative part of your online marketing strategy plan. One thing to bear in mind when it comes to online marketing is the fact that you need to customise your blog to suit mobile devices as well. This is especially important since most people are online with their mobile phones or tablets. 2.    It Generates More Traffic The great thing about having a blog is that you can drive traffic to your websites, increase engagement, and in return, create better prospects. Driving traffic to your website and other channels is a good way to develop a strong online presence. 3.    It Helps to Create Leads When you buy a franchise, you have to create leads. And, even more so, turn warm leads into paying customers. 4.    Allows You to Share Across Social Media Channels Most people use social media to connect with others. And, while it’s great on a personal level, it’s also fantastic for business owners. For more business exposure, sharing your blog posts across your social media channels is a good way to create additional engagement and at the same time promote your brand. This is crucial for B2B marketing....
Why Start-Ups Are Riskier Than Franchise Opportunities

Why Start-Ups Are Riskier Than Franchise Opportunities

Pursuing entrepreneurship is one of the most rewarding – and scariest – things a person can take on. There are many decisions that you will have to make on your road to business ownership. During the early stage, you will have to decide whether you want to launch a start-up or buy a franchise. There are a number of reasons why opting for a franchise opportunity is a safer bet: You Will Have a Safety Net Franchisors pride themselves in offering around-the-clock support to their franchisees. From corporate teams to regional managers and fellow franchise owners offering peer support, you will have many resources to tap into when the going gets tough. Regardless of the industry you are in, your new business will have to overcome challenges at some point or another. Having a solid support structure in place will give you the safety net you need to flourish. Your Brand Is Already Built Brand building is a time-consuming exercise that has to be done consistently over many years for it to work. The first day you open your franchise business, however, isn’t the first time that people have heard of you. With a franchise, everything – from the logo and slogan to the corporate colours and signage – has already been planned for you. People will likely already be familiar with the brand and willing to do business with you. You Will Have the Winning Formula Franchises have already tried new things, made mistakes and learned from them. With a franchise, you can rest assured that you are being given the winning approach to running your business. Interested...
How to Stay Motivated and Passionate About Running Your Digital Marketing Franchise

How to Stay Motivated and Passionate About Running Your Digital Marketing Franchise

Running a digital marketing franchise is full of challenges and obstacles to overcome, but one thing many business owners struggle with is staying motivated and passionate. Here are a few ways to fuel the fire:   Think About the Why Why did you decide to start your digital marketing franchise in the first place? Maybe you were drawn to a more flexible lifestyle or the changing technology compelled you to get in on the digital sector. It is important to continuously revisit your purpose. It is possible that your reason for starting the business has changed or that you went off track.   As a digital marketing franchise owner, you get to call the shots. You can hire who you want and take on the clients that you want. Get rid of the things that are sapping your motivation to structure and build the business you envisioned at the beginning.   Watch Your Thoughts Negative thought patterns can be cemented in our brains. If you are thinking about the worst case scenarios with a project or client, or you are getting into a negative thought cycle because some part of your life or business is not going your way, then you need to shift your thoughts to more positive ones.   Negative thoughts can increase your cortisol levels and lead to anxiety and depression. It is not always possible to control external circumstances but you can control your thoughts and the meaning you attach to your circumstances. Meditation, managing your expectations and finding ways to relax is important as a business owner.   Don’t Spend Too Much Time Working...
How to Use Facebook Ads for Your Digital Marketing Franchise

How to Use Facebook Ads for Your Digital Marketing Franchise

To make a success of your digital marketing franchise opportunity and attract the right clients, you will need to understand how to market the agency. Luckily, social media marketing can truly work wonders in this regard – plus it’s simple and affordable. Here’s what you need to know about Facebook ads, their benefits and how to make them work for you: Why Facebook Advertising is More Complex for Franchisees  Facebook marketing is complicated for franchisees because the marketing activity needs to be managed independently by the franchisees themselves – which can often lead to off-brand messaging and unhappy franchisors! The good news is that, with the right approach, these errors can easily be avoided. Ultimately, the key to success lies in managing to find the balance between local ownership and innovation vs. organizational consistency and efficiency. The franchisee should also not be afraid to approach the franchisor for the following: Advice in terms of developing creative on-brand campaigns and messaging, Input in terms of the franchise’s online marketing best practices, and Infrastructure support. Outsourcing  One of the simplest ways in which to ensure consistency, as well as the results that you’re hoping to achieve with your locally-targeted marketing efforts, is to outsource your social media marketing to another digital marketing agency with experience in the franchising realm. These experts will make it possible for you to implement an ad strategy with local flexibility and a consistent message in line with your franchisor’s requirements and expectations. If you’re looking for outsourced online marketing services for your digital marketing franchise, look no further than Unibit Solutions. We are here to provide...
How to promote customer loyalty at your digital marketing agency

How to promote customer loyalty at your digital marketing agency

The customer is always right, right? These days, customers expect to be delighted as a matter of course, so how do you build those relationships and promote customer loyalty at your digital marketing agency? Well, when it comes to developing loyalty, it really is about putting the customer first. Hit and miss campaigns or tactical ideas won’t necessarily give you the results you’re looking for, instead consider the following: Start to shift away from the “push” mentaility and instead start employing a more subtle “pull” approach, making use of things like engagement, customer experience, retentions and more. Data beats opinion! We can’t emphasise the power of data enough. Take a deep analysis of your data and see what it’s telling you about your customers, then start reaching out to them by addressing the concerns or opportunities you’ve identified. Make sure your back-end operations and support systems are all in place and fully operational. It’s all very well promising your customers the earth if you can’t deliver…so if that means hiring more people in to help you do the job, then perhaps you should! After all, meeting, and exceeding, your customers’ expectations is when loyalty starts to grow and they start to become your advocates. Become an authority. If your customers can trust you to have their best interests at heart and know that you quite literally know what’s best when it comes to social media marketing and content marketing, then that’s when they can start to relax and trust in you to make things happen. So how do you do that? Brush up on your SEO and make sure...
Digital marketing strategy: Why your online presence matters to your business

Digital marketing strategy: Why your online presence matters to your business

As a digital marketer, your online presence matters more than you think. While it may seem obvious, you would be surprised to know how many internet marketers neglect their own personal brands and the online reputation of their agency to focus on the daily grind of marketing their clients’ businesses. Your online presence is almost as important as your client list, your testimonials and your portfolio. When researching different agencies to partner with, clients will immediately type your name into Google and if they aren’t impressed with what you are doing to market your own agency online, they will likely take their business elsewhere. Here are a few things that you should do to make sure that you are creating an impressive online presence for your agency: Comprehensive LinkedIn profiles for key staff members Your LinkedIn profiles and that of your executive team should be optimised for relevant keyword phrases. It should list your company’s URL and your work experience. Hire a consultant to help you and your team with your LinkedIn presence and make sure that you are actively engaged and sharing content on this site. SEO results You want to make sure that your website’s pages are ranking high in Google’s search results for everything from PPC and SEO to social media marketing, content marketing, website design and digital strategies. Stay on top of any updates that Google makes to its search algorithms so that you are consistently ranking high in the results pages. Unique and engaging website Few clients will hire a digital marketing agency for their internet marketing needs if their website looks like something...