While many companies need a state-of-the-art website with custom-built features and functionalities, many of them – as well as smaller businesses – still get web design basics wrong. Here are a few web design basics that will set you up for success:
- Plan Your Home Page
Instead of waiting for a designer to guide you, grab a pencil and a piece of paper and draw the basic outline of your home page on an A4 piece of paper. Think about what type of content the person should see on the home page, what imagery should be displayed, and which potential routes they could follow to navigate your website.
- Consider The “Above The Fold” Content
Most people make snap judgements when they land on a website. So, you need to make sure that the information they are seeing first – especially at the top of the page – is important. Carefully consider the hierarchy of information that your website visitor would need so that only the vital elements are displayed here.
- Choose Your Hero Image Wisely
Most websites have a hero image, which looks like a banner image on the homepage. This is arguably the most important image on your website as it should give the website visitor a clear idea of what you offer.
- Colours, Contrast And Typography
Stick to two fonts that are easy to read. Your corporate colours should be included on your website, but these colours should be complemented by colours that help the reader to navigate your site and to read your content.