Are you looking for new clients for your digital marketing franchise? Social media is hands down one of the best places to increase your online exposure, build brand awareness and get people talking about you. And when people are talking about you online, the domino effect is that you reach a wider audience, with a larger number of potential clients.
So how can you use social media to grow your digital marketing franchise? Here are our top 5 tips:
- Promote Your Blog on Social Media
A blog is a must have for an SEO friendly website. And the effects of your blog can be enhanced by promoting it through social media. Not only does a blog enable you to create superb content marketing using relevant keywords that are picked up by Google, it also gives you a platform to share opinions and news on the latest trends in digital marketing. When you share this through social media, you can build a reputation as an industry thought leader, while drawing people to your website for more information.
- Share Free Tips and Tricks on Social Media
People love free advice. When they see that you’re willing to share a few tips with no charge, their trust in you will increase. You can share information through links to your blog or as stand-alone posts. The latest in digital marketing strategy shows that people respond better to image and video posts. So, always make sure that any text based post is supported by an image. Better yet, include a short video clip of someone in your agency sharing a quick tip. For the best effect, make your tips a regular feature. And remember to include a strong call to action to visit your website for further info.
- Be Inspirational, Funny and Human
Think about the things that you are most likely to share on social media. Pretty high on the list will be inspirational quotes, jokes, cartoons and one-liners. When people are scrolling through social media, it is these titbits of feel-good content that often capture their attention. Sharing your own inspirational content (and try to maintain visual consistency by setting up a template design), can really boost your online exposure if it is shared by others in turn.
- Share Promotions, Special Offers and Competitions
It goes without saying that anything and everything from package deals to exclusive competitions should be promoted extensively on social media. If you are doing something special, offering something different or promoting something exclusively on social media, then this certainly needs to be shouted far and wide. Remember though, not to push your promotions so extensively that you forget about other aspects of your social media marketing strategy.
- Make Use of Hashtags
Hashtags are great tools that allow social media users to search for content by the hashtag topic. For platforms such as Instagram, Twitter and LinkedIn, hashtags are important and are used extensively by people looking for specific services. The jury is still out as to how useful hashtags are on Facebook, in terms of helping people find information. However, they seem to have value in setting a tone on Facebook and are often used ironically here. When choosing hashtags, use those that are relevant to your business. Keep an eye out for trending hashtags so you can join the conversation. You can also create your own unique hashtag, whether it is for your agency in general, or for a specific promotion.
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