Many women are investing in digital marketing franchises due to the flexibility of being your own boss and with the industry continuously changing and growing, thus creating more career opportunities. Women are leading the way in South Africa’s digital marketing field, for example, Nunu Ntshingila, Head of Facebook Africa, and Fran Luckin, Chief Creative Officer of Grey Africa – showing us that women can do it better! Are you interested in being a successful and independent businesswoman? Here’s why you should buy a digital marketing franchise:

Supportive networks

Franchise owners have access to a support network with other like-minded franchisees that have the same goal: to own a successful business. Networking is a great advantage of being a franchise owner, as other franchisees have a wealth of knowledge to share amongst each other. 

Flexible work environment

Digital marketing revolves around the online world, which means that there is flexibility with your working hours and environment. Working part-time or from home is a popular and in-demand career choice for women today. 

Skills development 

Gain new skills by being in the digital marketing industry as it is always evolving and new opportunities available. The constant growth and accomplishments of new talents will also boost your confidence. Examples of some skills that you can learn are content marketing, social media management, SEO, and B2B marketing. 

Female ownership trend 

According to the Franchise Association of South Africa’s 2019 survey results, 46% of respondents were female franchisees, which is an increase from the previous year’s figures. Hence, more women desire to be business owners so that they can reap the rewards for themselves. 

Are you interested in a digital marketing franchise opportunity and join the numerous women who have made a success of their businesses? Reach out to Unibit Solutions to find out how!