If you are thinking of buying a franchise in 2019, the digital marketing landscape is definitely where you should be spending your time, money and energy. The top digital marketing trends for 2019 shows how lucrative this sector is going to be for many franchise owners and new start-ups:
- Video On Demand
According to industry analysts, video will account for 80% of all internet traffic by the end of 2019. The popularity of online streaming services such as Netflix, Hulu and Showmax has also led to consumers favouring on-demand streaming services. Video content is quick and easy to create, so if you have got an idea and the most basic equipment, you can create and execute an entire video marketing campaign for your clients by yourself.
- Voice Enabled Search
Voice-enabled search is expected to be the next big thing in marketing. In fact, some analysts say they think that by 2020 almost as much as 50 percent of all searches will be made by voice. Digital marketers who are gearing up to take advantage of this trend will need to tap into the wants, needs and preferences of their target audience and use this knowledge to create content that appeals to them.
- Artificial Intelligence
Business insights have become more data-driven than ever before. In the past, everything from trend analysis and customer profiling took place manually, but Artificial Intelligence is making it increasingly easier for digital marketers to use the power of technology to develop personalised marketing strategies.
Are you thinking of investing in a digital marketing franchise? Then contact Unibit Solutions today.