Thinking of using video marketing to raise awareness of your clients’ brands? These are the top four benefits of opting for this online marketing strategy:

It’s the type of content your clients want to consume

Did you know that YouTube is the second largest search engine after Google? People are increasingly looking to consume content that is in video format. Not only is it easier to watch a video than to read lots of content, but decreasing bandwidth prices make it easier for people in many parts of the world to access this content.

It’s easy to repurpose videos

You can post your video on YouTube, add it to your website and even put it on other niche video websites like Vimeo. You can also share the video on social media and include it in email newsletters.

Educate people about you or your products

If your client has a great elevator pitch but rarely has time to get in front of clients, you could make a video and send it to their ideal target audience. On the other hand, if your client is selling a new type of product, you could make tutorials that educate viewers on how to use the product, assemble the product or get the most value from it.

It’s not expensive

While it pays to hire professional videographers and actors, this isn’t a prerequisite for a successful video. A good storyline and compelling footage is enough to get your video seen by thousands.

Need help with your online marketing strategy or video marketing? Then contact Unibit Solutions today.