The digital marketing industry has undergone massive changes over the past few years. Traditionally, happy clients would refer your agency and your digital marketing franchise would grow organically. Today, businesses are increasingly doing their own research online when searching for a digital marketing consultant that can take their brand to new heights.
As a digital agency, you will want to showcase all your creativity online. From videos and apps to blogs and ranking at the top of Google’s search results – there’s a lot to do when it comes to marketing your agency to potential clients. One often-neglected weapon is email marketing.
Emails are a non-intrusive way to send clients personalized communication. The results are easy to track and it can easily be scaled, making it a great way to get your message across. In the same way that you will create email marketing campaigns for your clients’ businesses, you need to generate email content that can speak to the awareness, consideration and decision stages of your buyers’ journeys. During the awareness phase, you will focus on lead generation and create content targeted at people who haven’t heard of your digital marketing franchise before. During the consideration and decision stage, you will focus on lead qualification and nurturing.
The challenge you will face during the lead generation or awareness stage is getting people to give you their email address. A compelling way for digital agencies to achieve this is by offering something for free, such as Whitepaper on SEO, mobile marketing or social media marketing, for example. Content offers are a lead magnet and it can pave the way for you to send potential clients emails that speak to their challenges and needs.
WSI is a leading digital marketing franchise specialising in digital marketing. Whether you are interested in digital services or would be interested in investing in a franchise opportunity, get in touch with us today.