If you have just invested in a franchise opportunity, then you’re probably already wondering how you are going to bring in more business. While you have the support of a bigger marketing campaign and the existing brand awareness, it’s still your responsibility to bring clients to your door. Here are a few low-cost ways to build your franchise on a budget:

  • Local SEO

Paid Google Advertising can be expensive if you’re targeting popular search terms. But, local SEO and PPC campaigns that are optimised for your area can go a long way in bringing in website traffic without it costing you an arm and a leg. Talk to your digital marketer about optimising for your location so that you can start to target locals.

  • Facebook Advertising

The filter that you can use for Facebook marketing makes it easy to pinpoint the exact customers that you want to draw to your business. If your target audience is single 30-somethings who earn a specific amount of money and spend their time doing particular hobbies, then these things can be included in your Facebook advertising campaign set up.

  • Content Marketing

Content is still king, and with the right resources, you won’t have to spend days writing, editing and posting. Consider using existing content, such as case studies and brochures, for blog posts and newsletter content.

Unibit Solutions can help you grow your franchise on a budget. Find out more about our social media marketing and other digital marketing services today.