Whether you are already a franchise owner or you are considering investing in a franchise opportunity, at some time you will start thinking about the franchisor/franchisee relationship.

The franchisor has a number of responsibilities and so does the franchisee, but there are things that you can do to improve the relationship that you have. If, for example, you have been assigned a mentor or an account manager from the franchisor, you can focus on keeping the lines of communication open and encouraging honest feedback.

It’s also possible to give input about the culture of the franchise as a whole. Organisational culture isn’t something that people weigh carefully when it comes to choosing a franchise opportunity, but it’s important to go with a company that shares your belief and values. Franchisees, however, do have the ability to shape the culture of a franchise in the same way that the franchise shapes their own culture. See it as a combined responsibility and if there’s something that you disagree with or feel needs further conversations and change, reach out to the organisation as well as other franchisees.

Part of a franchise’s responsibility is to continue to innovate and to provide support for their franchisees. As a franchisee, you need to contribute by helping the company achieve its goals. If you make yourself available for advice, input, research and development, you will be able to develop a good relationship with your franchise.

If you are currently researching franchise opportunities, consider WSI, the international leading digital marketing franchise. Get in touch with Unibit Solutions to find out more about investing in a digital marketing franchise.