Most digital marketing agencies operate in a frenzied state at least 90% of the time. With hardcore deadlines, demanding clients and work that continues to pile up on your staff, it can be difficult to even imagine how the agency could possibly be run any differently. The good news is that, with a bit of extra effort, it is possible to run a lean digital marketing agency.
What Does It Mean to be ‘Lean’?
The term ‘lean’ originated in the manufacturing industry in the 1940s. It is a philosophy that surrounds the importance of streamlining processes to ensure faster, more efficient operations. Basically, manufacturing plants that adopted the philosophy would seek to streamline processes by means of finding improvements and by working together as an organisation (or, in this case, as a digital marketing agency) to identify, analyse and develop solutions.
How to Apply it to Your Digital Marketing Agency
Yes, even agencies specialising in B2B marketing or online marketing can benefit from going ‘lean’. Here is how:
- Focus on improving project management
- Be more specific about defining the scope of work that you’re willing to do for your client from the very start
- Enhance communication within the agency by involving everyone in the process of managing workflows, schedules and client communication
- Reuse templates. Even though the attraction to digital marketing agencies is getting a personalised service, it is possible to utilise templates more than once. They can be customised to suit client expectations and needs as you go.
Don’t have the means to run a lean digital marketing agency at the moment? Fear not. The Unibit Solutions team can help you to streamline your operations with our outsourced services. We also offer you the chance to take advantage of an unmissable franchise opportunity to work with us directly! Contact us today to buy a franchise or to learn more about our online marketing services.