So, you are ready to jump at a new franchise opportunity, this time taking on a digital marketing franchise? In order to increase your chances of your agency being a success, you will need to formulate a comprehensive franchising business plan. The question is, how exactly do you go about doing this? Here are some helpful tips courtesy of the Unibit Solutions team.
Create a Strong Intro
If you are planning on utilising your franchising business plan in an effort to obtain financing from a third party, such as a bank, you will need to ensure that your introduction is exceptionally strong. Be sure to include all relevant information about the franchise itself, as well as the operational approach that you plan to use when taking the business to market. Clear, concise sentences are a must.
Focus on Marketing
It is important that you outline how you plan to attract new clients to the business. Detailed marketing and advertising plans are essential. You might also want to consider including research regarding the franchise’s target market, as well as their needs and expectations.
Remember to be on the conservative side when calculating financial projections for the business – anything unrealistic and potential investors simply won’t take you seriously. Also, remember to take into consideration any possible delays or challenges that may crop up within the first few months of starting the franchise.
Be very clear about the amount that will be needed in order to fund the franchise opportunity – this extends further than your start-up capital. You will also need to factor in costs pertaining to the running of the digital marketing franchise for the first 6 months, considering that it will take time to build up your client base.
Looking for a digital marketing franchise opportunity that allows you to be involved in all aspects of content marketing, social media marketing, SEO and digital marketing strategy? Look no further than Unibit Solutions. For more information, please do not hesitate to get in touch with us.