It’s easy to make mistakes when working in the Search Engine Optimisation field, even if you are experienced, as it is complex with a number of factors regarding link building and content. The benefits of SEO are clear – do a good job with it and you’ll be high in the search engine rankings in all the places your clients are looking. But it’s hard to know what is right and what is wrong.

Here are a number of mistakes that are costing your client:

  1. Directing all your links to your home page

Just because the majority of your sales and interaction goes to your home page, you might think that all your links should go there too. It’s a better move to link to specific areas of your site, to save your users from wading through pages of content. It will also help your search engine visibility.

  1. Getting backlinks from irrelevant websites

When looking for backlinks, stick to sites that relate to your target audience. The more relevant the link, the better it will be for your Google ranks.

  1. Not blogging as a strategy

It doesn’t matter if people read your blogs or not – posting content regularly keeps your site from becoming dormant. The more pages you have in your index, the more there are to rank, which will turn into extra traffic.

  1. Linking to sites with a questionable reputation

This is the worst thing you can do to your website when link building, also known as ‘bad neighbours’. It means you endorse what the website is doing, which puts you at the risk of being penalised by Google. Whatever the offer, don’t take it, it’s not worth the risk.

  1. Trying to trick search engines

Google likes quality and sites that provide quality content. They have seen most of the tricks before and are constantly rewriting their algorithms to bring in better work.

  1. Using the same keywords over and over

Each page on your website should have a specific purpose, so should be keyworded appropriately. Google likes focus and stuffing a page with hundreds of the same keywords will not get you a higher ranking. Your keywords also need to be what your customers are searching for – sometimes, you can be too close to your material and use technical words that your customers wouldn’t.

  1. Do your SEO once and expect great results

The online world moves at a rapid pace, so you cannot expect SEO from 6 months ago to still be effective. To keep ahead, you need to constantly be updating and working at it. If you don’t, you can be sure your competitors are.

Find out more about SEO from Unibit Solutions

Unibit Solutions are the ones to contact for digital marketing solutions that really work. Their adaptive SEO is worth checking out – like standard SEO, it identifies keywords and key phrases your clients’ target markets are searching for and incorporates them into website copy, but it goes a step further by focusing on optimising your client’s entire web presence rather than only on improving their search engine rankings. Sound good? Then contact them today for more information.