Are you thinking about purchasing or investing in a digital marketing franchise, such as Unibit Solutions? What an exciting time! Having said that, there are various decisions that you will need to make before taking the plunge. One of those decisions is deciding whether to become a franchise owner operator or a franchise investor. Here are the pros and cons of each. 

Pros and cons of becoming a franchise owner operator 

A franchise owner operator is a person who invests in a franchise with the intention of running and operating it themselves on a day to day basis. It is a wonderful option if you already have some experience in numerous digital marketing fields, such as social media marketing, SEO, and content marketing. 

The main pro of being a franchise owner-operator is that you will have maximum control over the franchise’s business dealings and projects. The main con, however, is that you will have limited time to investigate other business opportunities or investments because you will be working on your own business. 

Pros and cons of becoming a franchise investor 

A franchise investor is a person who is interested in investing in a digital marketing franchise because they know that digital marketing is the future. However, they do not plan to be directly involved in the day to day operations of the business. Instead, they will hire managers and employees who will handle this for them, only conducting routine check-ins to see how everything is going, what challenges the business is currently facing, and how the business can be improved. 

The main pro is that the franchise investor will have plenty of time on their hands to explore other business and investment opportunities. The main con is that, although they will be making the majority of the strategic and growth decisions regarding the agency, their control over how the work and services are executed is extremely limited. 

Looking for an incredible franchise opportunity? Keen to buy a franchise? Regardless of whether you wish to be a franchise owner operator or a franchise investor, Unibit Solutions is the digital marketing franchise that is sure to tick all the boxes. Contact us today to learn more.