As a digital marketer, you need to focus on providing the skills that your clients are really looking for. Here are the top three skills that your clients want:
- Insights into human behaviour
Most of your clients will have a general idea of what they want for their content marketing and website design. As a digital marketing expert, it is your job to guide them through aspects regarding human behaviour: colour psychology, eye-tracking, how people search for information and how they navigate through a website should be explained to them. Digital marketing is an art as much as it is a science, so focus on knowing the ins and outs of human behaviour to compliment your digital marketing skills.
- Industry expertise
It’s not always possible to be an expert in each and every industry, but having a few clients in a related industry can work wonders for the skills and expertise that you are able to offer clients. Some agencies focus on providing digital services for the pharmaceutical or construction industries, for example. While some marketers feel that this may be a very narrow approach, it can actually open up many doors as you will have more insight about the key industry players, news in the industries that you serve and worthwhile opportunities that your clients should be exploiting.
- Conversion optimisation
Gone are the days where you could print out a Google Analytics page of website visits and impress your clients at a monthly meeting. Today, clients are more clued up about internet marketing and they want to see the difference you are making to their bottom line.