Responsive web design is one of the latest buzz words in the internet marketing industry. In the past, websites which displayed perfectly across different platforms such as tablets, smart phones and desktop computers, were seen as a nice to have. Today, it’s a necessity.

In April 2015, Google started to penalise websites which weren’t mobile friendly. If your client’s website used to rank well in Google and you notice their competitors are suddenly getting higher search engine rankings, then it could be due to the fact that their website isn’t mobile friendly.

Responsible web design basically ensures your client’s target audience are able to access their website and content from whichever platform they are using. Google’s updated search algorithms were a response to the fact that so many people are searching the internet from mobile phones and tablets, that it no longer makes sense to focus solely on what a website looks like from a laptop or computer.

With responsive web design, a website is able to intuitively adapt to various screen sizes. This might seem like something that requires high-tech development work, but the smart use of CSS media queries, coupled with flexible grids, layouts and images, can ensure your client’s websites display perfect on different screens.

At Unibit Solutions, we have a team of in-house website designers who are able to ensure your client’s websites display perfectly across a range of different platforms. Contact us for more information today.