If there’s one industry that can undoubtedly benefit the most from cutting edge digital marketing strategies, then it’s the non-profit sector. Too often, NGO’s think of internet marketing and social media marketing as a “nice to have” – something they don’t have a budget for, but the fact of the matter is that digital marketing can be one of the best ways to get the most bang for your buck. Here’s how and why:
On social media, people like to be part of a cause or something bigger. People are more likely to share content if it’s related to a cause they believe in. With a smart digital marketer on their side, an NGO can create the type of content people want to share with their own networks, thereby raising awareness for their cause and adding to their own reputation.
It’s cost effective
Instead of spending money on a television advert, a radio ad, a billboard or magazine advertorials, rather invest in the internet. When you’re marketing to the masses online, you can create the exact content people are looking for, ensuring that you’re talking directly to your target audience and potential investors.
Social media is all about creating better relationships, networking, building trust and being seen as someone who is keen to help. If you or your client is a non-profit organisation, contact Unibit Solutions for cutting-edge digital marketing strategies which can work for you.