As a digital marketing consultant, you need to advise your clients to invest in multichannel marketing strategies this year. But what is multichannel marketing? This strategy involves using a variety of different digital platforms to communicate with clients and achieve your goals. Some of these platforms can include blog posts, ecommerce sites, direct mail, SMS and MMS and newsletters, among others.
While many internet marketers may feel that some of the channels don’t apply to them or fall under their scopes of responsibilities (such as direct marketing or a print campaign), it’s important to remember that your primary goal is helping your clients reach their target audiences. If that means you need to think outside the box to get the job done, then you should be willing to take on the challenge.
One of the challenges involved with multichannel marketing strategies includes getting the messaging right. It’s not always easy to understand the various buyer personas in your client’s industry or have a solid grasp of each and every channel, so enlist the help of experts if you need to. Another challenge can be proper reporting. Seeing as you’re going to have to give your clients feedback on the success of your multichannel strategy, you need to work closely with your clients from the get-go to establish clear goals and develop reporting strategies that will show your progress on achieving these goals.
Need help with your multichannel marketing strategy? Then contact Unibit Solutions today.