There are numerous benefits of being an owner of a digital marketing agency, for example, flexible working hours, remote working, and saving time and money on transportation costs. GoDaddy’s survey results indicated that almost half of small business owners “value the flexibility of running their own business”. According to a study done by the University of Cape Town, women are still doing the majority of the household chores on top of their full-time jobs. However, to avoid burnout, it is essential to manage a work-life balance. Here are some tips to achieve this:
Determine your work hours
As a business owner working from home, it can be easy to work around the clock. Set your working hours each day so that you can have time for yourself or to spend with your family. Aim to be consistent and set limitations in your business so that you do not overextend yourself. However, it is just as important to set aside time for your business as it is for your personal time.
If you want to be focused and productive, it is essential to keep distractions such as smartphones, social media, and family at bay. Set yourself time limits for phone usage and answering emails, so that you can then use your free time to bond with your kids and partner.
Outsource where you can
Don’t be afraid to ask for help! You do not have to do everything yourself – you can outsource web design, copywriting, content calendar creation to Unibit Solutions. We can even manage your social media for you so that you can have some more “me” time.
Optimise your website
Grow your business by optimising your website effectively so that it has a higher ranking in search engines. Consider outsourcing your website’s SEO and digital marketing strategy so that you can focus on other aspects of your business.