For a long time, digital marketing agencies, along with other businesses, have been making the move towards remote operations. The COVID-19 crisis has accelerated this. Teams of remote workers are rapidly becoming the norm, and this is for the better. Just consider these five benefits.
1. Increase productivity
Many employers have feared moving towards remote work because they fear the loss of control over their employees. They worry that productivity will lag when the team isn’t together in one place. In fact, the opposite is true. Although operating from home comes with its own distractions, remote workers have the benefit of being in their home environment and being able to control their workflows. They can also eliminate such productivity killers as impromptu corridor meetings and water cooler gossip. It seems counterintuitive, but this shift makes workers more productive, even if (or rather, because) they are not necessarily following the structure of a 9 to 5 office.
2. Reduce costs
Running an office is expensive: rent, administration, utilities – it all adds up rapidly. With remote workers, you cut out all of those overheads. You pay your staff and provide the technology they need, but you can dispense with all the other fixed costs.
3. Happier, better employees
Remote workers are simply happier than their office-bound counterparts. This doesn’t only make them more productive; it also improves the quality of their work. Several studies have proven this. Happier employees produce better work.
Remote work offers greater flexibility for both employers and employees. Everyone gets to decide when they work and what their approach should be – that is, so long as the work is getting done. The increased flexibility makes for a more productive and creative agency.
5. Access a wider range of talent
Recruiting a remote team means that you have no geographic limitations. You don’t have to confine yourself to searching for talent in your immediate area; you can hire someone on the other side of the world if you want. This means you have more freedom to choose the composition of your team and to hold out for the best of the best.
Unibit Solutions is a digital marketing agency that specialises in full-service digital marketing solutions, including social media marketing, content marketing and SEO. Contact us if you need help with your digital marketing strategy and practices.