What does “December” mean for your ecommerce marketing campaign? It means it’s that time of year when people all over the world whip out credit cards and begin with the madness that is Christmas shopping and as a result, it’s time to beef up your website security.

There are all sorts of problems that can arise if hackers get access to your website, ranging from identity theft to stolen credit card details, to phishing and scams. It’s one of the most lucrative periods for retail, and also for crooks, so don’t miss out by offering sub-standard service on your site.

There are six essentials to ensuring shoppers stay safe on your site:

  1. Stay informed about the latest scams and warn customers via email and social media in advance.
  2. Implement a Secure Sockets Layer (SSL) on your site, which encrypts users’ information. Display your SSL certificate as a badge or sticker on your site to easily show customers that your site is secure. People will be much more inclined to shop when they trust their information won’t be easily accessed.
  3. Give buyers various payment options. Some customers don’t want to use their credit cards online at all, so to make them feel safer give them the option of paying via PayPal or EFT. This way you won’t lose sales because of safety fears.
  4. Give your buyers what they want – information. As soon as a sale is processed, ensure your customers receive a verification email or message confirming their purchase has been received.
  5. Ensure you make use of a reputable and secure web-hosting service. The better the hosting service, the better your security.
  6. Check and test your networks often.
  7. Restrict employees’ access to information.
  8. Display clear and accessible contact details with real photos of all your employees. Not only does it build trust, it ensures your customers know exactly who they are dealing with.

To find out more about ecommerce safety measures, contact Unibit Solutions today.