As a relatively new and constantly evolving industry, digital marketing is becoming popular among start-ups. But how do you go about setting up your own digital marketing agency that is successful and stands out from the crowd? Here’s what you need to know:
Understand the industry
You don’t need to be an expert in SEO to be a digital marketer, however you do need thorough knowledge of how digital marketing works as a whole. Understanding the industry becomes especially important when you need to explain to potential clients exactly what it is you do, without using jargon that confuses them.
Start small and outsource
A dozen employees isn’t necessary in order to be successful. That may come later, but in the beginning do what you can yourself and outsource the skills you don’t possess to freelancers.
Know who you are
If you’re going to be selling your online marketing skills, know exactly what it is you’re offering. Determine what makes you different or better than your competitors. You might even consider targeting a niche market.
Know your worth
It’s tempting to offer low rates at this point in your business, but don’t succumb. Knowing your worth, and sticking to it, will benefit you far more in the long run. You’ll attract the right type of client who value your skills based on your experience rather than their budget.
Get online fast
Your domain and website hosting is a before-you-begin essential. Your initial website design doesn’t have to be perfect, it just needs to be simple and easy to use. You should also begin building a personality for your agency on social media as soon as possible.
Network network network
You can save a lot of money on advertising through social media marketing. Commenting, in a relevant way, on social media and blog posts is perfect for spreading awareness about who you are and what you offer. It’s also a way to begin networking with potential clients.
For help and advice with your digital marketing, contact us today.