Are you proud of where you come from? If so, it’s time to start thinking about how your digital marketing agency can start helping local businesses within your community achieve the same level of success as you have.

What You Need to Know about Local SEO

There are many ways in which to provide local SEO services to your clients. However, your focus should be on the following:

  • Local On-Page Optimisation:

Adding local keyword data to all web pages on the client’s website can help to organically enhance their local visibility on search engines.

  • Adding Schema Markup:

 Adding Schema markup to your clients’ website HTML improves the way your page displays in SERPs by enhancing the snippets that are displayed below each of the page titles.

  • Creating Geo-Targeted Landing Pages:

 This helps to improve search engine rankings: it draws the attention of those looking for specific services within a specific area, leading to enhanced website traffic.

  • Focusing on PPC Advertising:

 PPC advertising makes it easy for you to target people from a specific location by using the correct keywords as well as the targeting tools provided by Google Adwords. It is also a lot cheaper than approaching Google Adwords without a specific area in mind (lower cost per click).

  • Google My Business Set-Up:

 This is one of the most important aspects of local SEO. Make life easier for your clients and offer to set up their Google My Business page on their behalf.

Looking for more advice on how to improve your digital marketing agency? Perhaps you are looking for the right franchise opportunity? If so, it’s time to get in touch with the Unibit Solutions team! We look forward to working with you soon…