For an online marketing strategy to be successful, it needs to be relevant. This relevance does not only relate to messaging and choosing the right digital platforms, it also refers to time.

Consumers of today are often impulse buyers. If they see something they want, they want to be able to buy it now. Real-time relevance will help your clients engage with customers and boost their bottom lines in big ways if you can get this right.

All too often, internet marketers create content marketing plans far in advance. It’s easy to see why this happens: it makes your schedule easier and it ensures that you know what types of digital activities are happening and when. Real-time relevance, however, need to be flexible and immediate. This means that you need to keep your finger on the industry’s pulse and adapt your strategy when opportunity arises.

If you aren’t convinced yet, here are a few statistics by to get you thinking:

  • 60% of marketers admit that customizing content in real time is challenging, but 77% believe real-time personalization is crucial for digital marketing success;
  • The majority of marketers believe that personalized content needs to be dynamic and delivered across a variety of channels;
  • Real-time marketing provides a dynamic lift to consumer sentiment (16% lift), purchase intent (14% and interest (18%).

Need help with your real-time marketing strategy? Contact Unibit Solutions today.