As an online marketer, you know the ‘high impact’ campaigns are the one that draw attention and get your customers signing deals. This year, however, it’s important you give an equal amount of consideration to customer retention and loyalty and not just acquisition. Launching paid Google advertising and Facebook campaigns might draw in a few new deals, but you need to make sure you’re keeping your clients’ existing customers engaged in order to provide real value.

If your client is a new start-up, then customer acquisition will undoubtedly be the cornerstone of your marketing campaigns. Any internet marketer worth their salt will know that keeping clients is much tougher than getting new ones. Here are a few things you can do to boost the loyalty of your clients’ customers:

Use data to understand customers better

It’s easy to get caught up in the normal month-to-month digital reporting for clients, but make data capturing and analyses a priority this year so that you can pick up on trends and understand the customers better.

Engage with existing clients on social media

There are few things as off-putting as social media accounts which only tweet and post specials, deals and promotions. Make sure existing clients are getting a smooth, rapid response when they engage with your clients’ brands online.

Personalise and experiment

A lot of your content marketing needs to be focused on brand personas. Craft targeted email marketing campaigns and blog posts which will appeal to the people your client is doing business with.

Need help with your customer loyalty strategy? Then contact Unibit Solutions today.