Often perceived as a male-dominated industry, countless women are now buying into digital marketing franchise opportunities and reminding us all that when it comes to most things, if you want something done right, leave it to a woman! Just look at the success of specific females within the realm of online marketing – Mari Smith (otherwise known as the Queen of Facebook), Michelle Killebrew, Ann Handley. The list goes on and on. Are you a strong, skilled female looking to buy a franchise in the social media marketing/content marketing or SEO industry? Here’s why you should take the plunge…
Shocking Statistics
According to a study conducted in Ireland, women are 11% more digitally proficient than men. Yet, they account for only 30% of the digital marketing workforce. Things like gender and social stereotypes, ignorance of possible opportunities within the market and, up until recently, a lack of female digital marketing role models, are the main reasons behind these statistics. Well, now’s our chance to even things out, ladies. Now’s your chance to buy into a digital marketing franchise and show the men how it’s done!
Female Characteristics
When you decide to take on digital marketing franchise opportunities, the future of the business will be in your hands. Your decisiveness, forward-thinking and ability to multi-task is what will help to propel you forward towards obtaining greater success. It is because of these stand-out qualities that digital marketing franchise opportunities are so well suited to the female demographic!
For more information about buying into a digital marketing franchise and embracing your skills, knowledge and capabilities as a female entrepreneur within the online marketing industry, do not hesitate to get in touch. It’s only a matter of time before you become a part of the ever-growing Unibit Solutions family!
Reference: https://digitalmarketinginstitute.com/blog/women-stronger-digital-marketing-skills-underrepresented