Increased traffic used to be the main metric of any digital marketing strategy. As long as marketers were showing how they were bringing more people to a client’s website, the client would be happy.
The industry has changed a lot over the past few years and business owners are becoming increasingly savvy about their digital goals. Marketing budgets are also tighter, which means that marketers need to show how they are adding value to a business. The only way you can do this is by showing your clients positive conversion metrics.
It’s important to understand that a conversion doesn’t always mean a sale. A conversion metric is essentially a metric that shows a person took an action as a result of your campaign. A positive conversion could be a whitepaper download, a newsletter signup or a click on a link in an email that you sent out. Other metrics, such as bounce rates or the source of the website traffic, might be helpful hints that can show you what’s working and what isn’t, but it’s the positive conversion metrics that will keep your clients coming back to you for digital marketing advice and consulting.
Unibit Solutions is an internet marketing company that helps digital marketers like yourself. We partner with digital marketers all over the world and help them with digital campaign executions, reporting as well as specific internet marketing services such as search engine optimization, copywriting, website development, social media marketing, paid advertising and mobile marketing. If you would like to find out more about our services, then contact us today.