4 Tips to Get Lovebirds Engaged With Your Brand on Social Media This Valentine’s Day

4 Tips to Get Lovebirds Engaged With Your Brand on Social Media This Valentine’s Day

The month of love is here, bringing with it great opportunities for brand engagement. How can you make use of the Valentine’s Day spirit to get the public engaged with the brands your digital marketing franchise is promoting? Here are four tips to get your campaign going. 1. Start by Getting Your Pages All Loved Up Get your social media pages into the spirit by adding some well-designed Valentine’s Day themed elements. Use clever design and try to be different. People may just overlook the usual hearts and arrows, so throw in new design elements that offer something fresh. Get creative and incorporate your brand identity into the decorations. 2. Get Personal Social media offers you the opportunity to engage directly and personally with users. You can encourage people to use your platform to post pictures or messages in line with the holiday. You can link to a Valentine’s Day quiz, along with the posting of, discussion and engagement around the results. Generate hashtags and get people writing, ‘selfying’ and posting. 3. Use as Many Platforms as You Can – and Partner With Other Brands As always, spread your campaign across as many appropriate, available platforms as possible. Look further than the usual platforms like Facebook and Twitter. For example, why not try to see how you could work with a dating website. Also, think about how you can bring other brands into partnership with you for a win-win promotional effort. Consider Starbucks’ partnership with Match.com as an example, where the coffee giant enabled couples meeting on the app to plan their first coffee together. 4. Be Irreverent We...
What are the best social media campaigns of 2015?

What are the best social media campaigns of 2015?

Keeping up with the social media marketing race can be arduous and often the content of some posts and blogs is tedious and tired. Yet certain companies just seem to be right on point when it comes to their social media campaigns, offering up fresh, engaging and shareable campaigns. As we approach the end of the year, Unibit Solutions looks at three of the best social media campaigns of 2015: World Wildlife Fund (WWF) The World Wildlife Fund’s 2015 Snapchat campaign won it a prestigious Webby Award. The clever campaign capitalised on the world’s love of selfies to highlight the plight of endangered animals. The campaign juxtaposed the 10-second disappearance of selfies with the disappearance of animals. It resulted in global sharing and increased donations. Ogilvy Cape Town Ogilvy’s Black Label beer campaign was one of the top-rated social media campaigns of the year. The mobile campaign allowed soccer fans to “be the coach” and choose players for premier sides. Participants had to simply sms a unique code, found on the bottle of beer, to sign up. The campaign was simple and user-friendly and open to anyone with a cellphone, the beauty of it being that it worked in real time and could therefore be “played” while relaxing in a tavern and watching soccer, making it completely “shareable”. Guess Guess also cashed in on the selfie obsession with its mobile “Try On” campaign, which allows the user to take a selfie and then “try” on different sunglasses. The campaign makes use of interactive marketing and gets users to share and like each other’s snaps. To tailor a unique social...
How to demonstrate the effectiveness of social media marketing to your clients

How to demonstrate the effectiveness of social media marketing to your clients

Most clients want to be seen as thought leaders on social media and almost any business owner will tell you it’s a great thing to be popular on social media. They do, however, need to see a return on investment for whatever they are paying you. Whether you’re using content marketing, paid advertising or a combination of both, social media management is all about showing how effective you are. Here’s how to show your clients that your social media marketing efforts are effective: Set goals There’s no way you can show the effectiveness of your social media marketing if you don’t have goals. Make sure your goals are clear and write them down. Social media goals can be anything from ‘become a Top Contributor on three LinkedIn Groups’ to ‘grow your Facebook fan base by 15% in six months.’ Get buy in from your clients for these goals to make sure you are on the same page. Test different strategies If you’re goal is to become a Top Contributor on LinkedIn Groups, experiment with the type of content you share and who you engage in. Take notes, revisit the strategy and revise it on order to get closer to meeting your goals. Report and ask questions Use social media reporting tools, such as Hootsuite, so that you can create monthly social media marketing reports for your clients. These reports can show you everything from your engagement level, the growth of your followers on social media and who is sharing your content. Ask your clients if they’re happy and where they want you to improve. Need help with your social...