How to Use Video to Boost Your Digital Marketing Agency

How to Use Video to Boost Your Digital Marketing Agency

There is a specific type of content that is certain to help boost your digital marketing agency and aid you in generating results. Yes, we are talking about video content. Here is how to embrace it and how to weave it into your online marketing strategy going forward.  Use video content on various platforms When most people think of video content, they will instantly think of YouTube. However, YouTube is not the only platform on which to be posting and promoting video. Digital marketing agencies should feel empowered to use video for online marketing across all social media platforms, as well as on their agency website itself. Video content on a website can help to both improve SEO and to maximise the overall user experience, thus reducing bounce rate.  Follow video content best practice guidelines  Some video content best practice guidelines to be aware of include: Making sure that the videos are enjoyable to watch both with and without sound. Adjusting length based on social media platform – longer videos are best suited to YouTube and Facebook, while shorter videos tend to generate good levels of engagement on Instagram.  Adding a strong call-to-action. This CTA should appear both in the video and in the caption of the post.  Use quality video creation and editing tools Believe it or not, you do not have to spend a fortune in order to do this. There are many high-quality video creation and editing tools that are extremely budget-friendly, such as Biteable and Adobe Spark.  Looking for assistance with online marketing, B2B marketing, and video content marketing? Unibit Solutions is here to help....
What Digital Marketers Need To Know About PPC In 2019

What Digital Marketers Need To Know About PPC In 2019

As a digital marketing franchise, you need to target customers who are interested in social media marketing, content marketing, mobile marketing and the other types of services that you offer. The best way to get your foot in the door with new clients is through PPC marketing. As a digital marketer, you need to stay on top of how the various platforms that you use are changing. Everything from Facebook and YouTube to Google AdWords continues to evolve. In 2019, it is important to remember that AdWords is not just Google Ads. Your paid search strategy can include everything from Reddit ads and Twitch ads to Amazon ads, and you need to think about how all these things tie in together. The biggest change in the PPC landscape is the amount of data that digital marketers now have available. This data gets plugged into machine learning algorithms, which makes the data much more valuable. To use PPC smartly in 2019, you need to figure out how to use your own data, as well as your client’s data, to your advantage. Another big change is voice devices. Both Amazon and Google now have home devices that can be voice-activated. Over the next two years, we predict that there will be a big increase in people placing orders on Alexa or their Google device through voice prompts. Video marketing is also becoming increasingly important. As a digital marketer, you should be investing a lot of your resources into video marketing. A powerful advantage that video ads offer is that you can build a relationship with people through YouTube ads. You can...
Four benefits of marketing brands through video

Four benefits of marketing brands through video

Thinking of using video marketing to raise awareness of your clients’ brands? These are the top four benefits of opting for this online marketing strategy: It’s the type of content your clients want to consume Did you know that YouTube is the second largest search engine after Google? People are increasingly looking to consume content that is in video format. Not only is it easier to watch a video than to read lots of content, but decreasing bandwidth prices make it easier for people in many parts of the world to access this content. It’s easy to repurpose videos You can post your video on YouTube, add it to your website and even put it on other niche video websites like Vimeo. You can also share the video on social media and include it in email newsletters. Educate people about you or your products If your client has a great elevator pitch but rarely has time to get in front of clients, you could make a video and send it to their ideal target audience. On the other hand, if your client is selling a new type of product, you could make tutorials that educate viewers on how to use the product, assemble the product or get the most value from it. It’s not expensive While it pays to hire professional videographers and actors, this isn’t a prerequisite for a successful video. A good storyline and compelling footage is enough to get your video seen by thousands. Need help with your online marketing strategy or video marketing? Then contact Unibit Solutions...