How to manage a digital marketing agency remotely

How to manage a digital marketing agency remotely

The COVID-19 pandemic brought on a lot of change in the business world, and digital marketing agencies across the globe have felt the impact of this pandemic. Although many digital marketing agencies have elements of remote working, there may still be key employees who work from a shared location. If you’re in the online marketing industry, or you manage a digital marketing agency, here are seven tips for managing your digital marketing team remotely.  7 tips for managing your digital marketing team remotely 1. Bring structure into the work environment by setting out the company values and expectations Even remote office environments need some structure to ensure that processes keep running and that the work gets done. Providing clear guidelines to the team will help to bring everyone together to function as a cohesive unit.  2. Create protocols There should be clear guidelines on company culture, which may include managing and completing tasks, team communication and working with clients. These protocols need to help employees to implement the vision and the mission of the team practically and should help to strengthen the company culture. 3. Implement core working hours (adapted to suit employees in all time zones).  During these core working hours, teams can meet up (virtually), provide client feedback and handle tasks that require collaboration. By setting core working hours, you will avoid frustrations of people being offline when meetings need to take place and will allow your team members to plan their schedules around work.   4. Set Daily, weekly, or monthly targets Measure these targets in work hours tracked, tasks completed, or outcomes reached. By providing specific...
Franchising 101: Terms You Need To Know

Franchising 101: Terms You Need To Know

People looking to invest in a digital marketing franchise – or any type of franchise – can find themselves catapulted into a completely new world. Not only is the world of franchising filled with jargon and new terms, but there are also many legalities and financial issues to sort out before you can rest assured that you are making the right decision when you invest in your chosen franchise.   Here is a quick overview of the terms you need to know about franchising:   Franchisor: This is the franchising company that you are thinking of investing in. A franchisor is looking to expand its business by giving investors and business owners the opportunity to run their branded business in their chosen city or geography.   Franchisee: This is the investor who wants to become a business owner of the chosen franchise.   Conversion franchise: This is a business that decides to form part of the franchising company. Under the franchisor’s umbrella, the business will benefit from their brand and support systems. A digital marketing agency, for example, may decide to become part of a digital marketing franchise such as WSI. In this case, the digital agency is the conversion franchise.   Franchise fee: This is the initial amount that you need to pay to become part of the franchise. Read your franchise contract carefully to make sure you know what it covers.   Royalty fee: This is an ongoing fee that a franchisee needs to pay to the franchisor. Sometimes it is a percentage of your sales and other times it will be a flat-rate that is pre-determined...
A Guide to Remarketing

A Guide to Remarketing

It’s pretty impressive when you see the exact products you have been researching popping up on your social media news feed or in your email inbox, right? Remarketing refers to the banner ads that target internet users after they have visited a website. It is very effective and can make a huge difference in your online sales. So, how does it work? The first thing you need to do is add a simple piece of JavaScript code to your website. This will be a part of your website’s code and it won’t make any difference to the look, feel or user experience of your site. What the code does is drop an anonymous browser cookie. So, when a person lands on your website’s pages and goes to another site, the ad service provider can show them an ad from your website. What makes this different to PPC campaigns are the individualisation opportunities that it offers. Even if you aren’t selling products, this type of marketing can lead to increased brand awareness for your business. Be sure to create high-quality ads that have a clear call to action. It is also important to create an ad that can work consistently across multiple ad sizes and websites. Test your ads and measure the performance so that you can continue to tweak and optimise your remarketing campaign. Unibit Solutions is a digital marketing franchise that offers white-collar solutions to digital marketing agencies across the globe. If you offer online marketing services such as remarketing, SEO, web design or copywriting to clients, then we can help you. Contact us for more information...
How to Help Your B2B Customer’s Drive Website Traffic

How to Help Your B2B Customer’s Drive Website Traffic

Do you run a digital marketing agency? Then you will undoubtedly have B2B clients as part of your client portfolio. Here’s how to help your B2B clients drive website traffic: Search Engine Optimisation Organic SEO is a key part of driving traffic to any website. Make sure you have a few skilled SEO people within your agency so that you can take care of everything from keyword research and link building to on-page and off-page SEO for your clients. Also set aside time to meet with clients so that you can continuously review your keyword strategies and help them create content that will boost your SEO plan. Content Marketing Content marketing is a huge part of driving traffic to a website. As any digital agency owner will know, getting your clients to produce content can be a mammoth task. Once you’ve converted all their existing content (such as brochures, case studies, presentations, etc.) into content that can be repurposed, create a content calendar so that topics and themes can be established well in advance. If your client doesn’t have the capacity to write blog posts on a weekly or bi-weekly basis, consider outsourcing this task to a copywriter. Social Media Marketing People spend such a large amount of their day on social media that it’s impossible to imagine a time before it. Social media marketing is a great way to drive traffic to your B2B clients’ website. Make sure that they have updated company pages on LinkedIn and that they are joining (and contributing) to relevant groups in their industry. Create social media profiles on all the relevant platforms....
Tips for developing a B2B marketing strategy

Tips for developing a B2B marketing strategy

To prove the effectiveness of your B2B online marketing efforts, you need to have a defined B2B marketing strategy. Spending some time and resources to make sure you have a concise plan will help bring in better results for your business. To form a basis for your strategy, focus on the measurable objectives and successful trends of previous campaigns. It’s vital to identify the specific target audience, define your approach to reach that audience and the techniques you will use to get your business results. It may seem obvious, but you need to know the difference between the product or service you are offering and what your customers need or want. Your experience and knowledge may be vast on a certain topic, but if that’s not what your customers want, you are exerting your efforts in the wrong direction. Looking at the speed that things change in the online space, you need to stay current with your customers and the technology you use to determine if your content is effective. It’s worth investing in new technology, like an eCommerce platform, website analytics, responsive web design or web content management services. Social media remains one of the most advantageous sources for marketing and B2B marketers are now using on average 6 social media platforms, with over 90% using LinkedIn as the most effective platform. It’s a good idea to have a presence on a number of platforms to increase the chances of your content being seen by a wider audience. The importance of valuable content goes hand in hand with your social media strategy – it should be useful and...