In the current economic climate, especially post-COVID, having a job is no longer as secure an option as it once was. More and more, financial security is found in being an entrepreneur and owning your own business. While entrepreneurs and start-ups are generally...
Understanding customer psychology is a key part of owning a digital marketing franchise. There are millions of websites and social media pages online that you will need to consider using psychological factors to attract your potential customers. By understanding how...
With almost 59% of the global population using the internet and the current economic uncertainty in the corporate world with mass layoffs, it is no wonder that owning a digital marketing agency appeals to many South African entrepreneurs. Capitalising on the digital...
There are numerous benefits of being an owner of a digital marketing agency, for example, flexible working hours, remote working, and saving time and money on transportation costs. GoDaddy’s survey results indicated that almost half of small business owners “value the...
The COVID-19 epidemic has every single industry, including digital marketing franchises. As the world gradually starts to reopen, and people return to work, we all need to take stock and see how our business environment has changed and how we can adapt to the “new...
For a long time, digital marketing agencies, along with other businesses, have been making the move towards remote operations. The COVID-19 crisis has accelerated this. Teams of remote workers are rapidly becoming the norm, and this is for the better. Just consider...
Have you just got your digital marketing franchise up and running? Getting things started and bringing in the clients can be tricky at first. Here are some tips to help you with your prospecting strategies. Prospecting should be an ongoing priority You should...
One vital thing for any digital marketing agency to get right, if they want to increase their clients’ search engine rankings, is on-page SEO. Once you’ve mastered a few essentials, on-page SEO is straightforward – and very effective. Here is a guide to all the...
The benefit of owning a digital marketing franchise is the global brand recognition that comes with an established name. And while the national recognition lends credibility, you need to focus on building a local marketing strategy to leverage the brand to reach your...
The COVID-19 pandemic has affected every industry and market across the globe, but the approach that your digital marketing franchise takes can minimise the impact and set you up for success when the crisis subsides. How digital marketing franchises can stay on top...
