How to Make Your Digital Marketing Franchise Eco-Friendly – And Why You Should

How to Make Your Digital Marketing Franchise Eco-Friendly – And Why You Should

When you are a digital marketing franchise owner, you have the opportunity to migrate completely to digital, if you have not already done so. With the transition to digital comes the chance to reduce your business’s impact on the environment, as you progressively cut down on paper-based deliverables and collaterals, as well as transport-based carbon emissions.   Digital Migration = Eco-Friendly Why is this move so important? Businesses and customers across all industries have become very discerning about whom they choose to work with. The environment and climate change are very high on everybody’s agenda and, as a result, businesses that are either extremely eco-friendly or making demonstrable moves towards eliminating their impact on the environment will likely be favoured.  Of course, an increase in business shouldn’t be your only reason. Reducing the toll your business takes on the environment is simply part of being a good citizen – both corporate and private.   How Do You Make Your Digital Franchise Eco-Friendly? The answer is that you increase your eco-friendliness by embracing all the possibilities of digital marketing to their fullest extent. Since none of your marketing deliverables will be in printed formats, you can eliminate the environmental costs of paper and ink usage. Having no physical deliverables also means no carbon emissions because there are no posters, billboards, flyers, etc. to be transported anywhere.  You can also make all your support functions such as HR, payroll, accounts, etc. paperless. This will truly, completely and finally take you fully digital and help you reach optimal levels of eco-friendliness.  A digital marketing franchise, when fully realised, cannot help but be eco-friendly, as...
4 Reasons Why People Buy a Digital Marketing Franchise

4 Reasons Why People Buy a Digital Marketing Franchise

Buying a digital marketing franchise has become quite a popular business choice, and with good reason. As this blog will make clear, a franchise in this field can be a very lucrative investment. Here are the four main reasons why this is the case: You Can Be Part of a Recognised Brand with a Proven Track Record Starting a business and establishing a brand from the ground up is a time-consuming process, requiring not only a lengthy period of research, but also often a period of trial-and-error. With a franchise, you bypass that stage completely. You become part of a brand that is already tried and tested. Not only that, but your prospective clients either already recognise and trust the brand or, at least, can easily find references for. You Can Leverage Existing Networks With an established brand comes a well-established network of suppliers and partners that you can refer to and utilise from day one. The franchisor’s partners will automatically become yours too, which will not only save you time and money, but will also put an entire toolbox at your disposal. You Can Make Use of Well-Developed and Proven Marketing Systems When you take on a digital marketing franchise, you also take on the franchisor’s fully-developed processes and best practices. You don’t need to work out methodologies for social media marketing, content marketing and SEO, because these have already been mapped out and set in place for you, like WSI’s INTERNET SOLUTIONS LIFECYCLE®. All you need is to learn how it’s done and apply it. You Can Make a High ROI with Low Costs Digital marketing franchises,...
5 Marketing Ideas Inspired by the Summer Holidays

5 Marketing Ideas Inspired by the Summer Holidays

The weather is getting warmer and the holiday season is just around the corner. Summer offers some wonderful opportunities on which any good digital marketing agency can, and should, easily capitalise. There are also some simple principles and ideas you can use to take advantage of these seasonal openings. Here are five marketing ideas that are not only inspired by, but also to give you inspiration for the summer holidays. ‘Tis the Season for Sales Here, in the southern hemisphere, we have the double benefit of celebrating the festive season in midsummer. This means that your summer marketing campaign can fuse with your Christmas one. Combine gifting ideas with your summer sale and you’re likely to have a winner. Offer Season-Specific Specials Whatever your product or service may be, create special offerings that fit with the season. If you’re an online shoe retailer, for example, this is the time to slash the prices on your overstock of flip flops. Pushing heavy winter boots will probably not do you any good; unless, of course, you can make the offer so attractive that consumers will want to buy in preparation for winter, which is only a few months away after all. In this way, season-specific specials could work in either direction. It just depends on whether you’re selling something for immediate use or to store up for the future. If you choose the latter, then the offer needs to be particularly unbeatable and unrepeatable. Get Involved with Local Communities It is also the season of giving, so add some charitable activities into your sales efforts. Choose one or two local charities...
How to Use Google AdWords for Your Digital Marketing Franchise

How to Use Google AdWords for Your Digital Marketing Franchise

Google Adwords is among the simplest and highest-impact tools available to the digital marketer. Making use of Adwords has been known to yield ROI in the region of 300% or more. It also allows you to ‘cheat’ the SEO process and get ahead of the big brands that hog all the top spots in the search results. As an owner of a franchise, perhaps you are uncertain how to use AdWords to their fullest extent. Here anew digital marketing re the basics:  Make it Specific This is the beauty of AdWords. You can target specific locations, specific times of day, age, keywords, etc. If you, or one of your clients, is a local business with a concentrated target market in a small area, then AdWords is for you. Target Specific Devices You can decide which devices you want your ads to show up on. Maybe research has shown that your target market only uses smartphones. Well, then you can set up your Ads accordingly. You can adjust your bids to make them higher or lower on specific devices and Google will be happy to respond. Pay Only for Results – Take Advantage of the Savings Google AdWords is a PPC service. So, you only pay for the clicks your ads receive. No clicks – nothing to pay! It is that simple. However, you want those clicks and conversions because they will pay you much more than you will have to pay Google for them at the end of the day. In order to really enjoy these cost-return benefits, you need to prepare your PPC campaign carefully. Identify your objective...
Sick of the Corporate Life? This Could Be the Answer

Sick of the Corporate Life? This Could Be the Answer

Do you have an entrepreneurial dream? Are you cut out for the lifestyle? While many people get frustrated with their colleagues and sick of their boss or the company they work for, not everyone is cut out to be a business owner. In this blog post, we will discuss the difference between corporate life and being your own boss, as well as give you the ideal solution if you’re ready to make the switch.   Corporate Life in a Nutshell • The work is relatively easy, and it can be a comfortable, easy-going time, with little responsibility. Now, this can be a pro or a con, depending on your personality. If you want to really stretch your abilities and be pushed out of your comfort zone, then this may not be the path for you.  • You may feel that your talents and abilities are being wasted in your standard 9 to 5 job. The structure and rigidity of having a steady paycheck, and being told what to do and when to be there, is an element of comfort for many people’s personalities. This isn’t a bad thing as it’s human nature to want security. For others, the idea of a set time, set pay and no flexibility feels like a noose around their neck, and are not constraints that they’re comfortable with. • This stability is also seen in the corporate linear path to success, where if you put in the time, you’re going to progress and be promoted to better positions. This is seen as a safe and stable path, with little risk of going backwards.  •...
4 Ways to Fund Your New Digital Marketing Agency

4 Ways to Fund Your New Digital Marketing Agency

Funding is a major hurdle every new entrepreneur face, not only digital marketing agency owners. Time and time again, raising money for a new company is the main reason why aspiring digital marketing agency owners don’t make the switch to becoming actual business owners. Here are a few ways to fund your new agency: 1. Get an SBA Loan If you are in the United States, you could get a Small Business Administration (SBA) start-up line. Traditional bank loans and SBA loans are generally the most difficult and slowest way to get money for your business. To get an SBA loan for your digital marketing agency, you will generally need a high net worth real estate with equity that can be used as collateral for the loan, an airtight business plan, and a credit score above 700. If you meet all these qualifications, congratulations! It is difficult to achieve. You’re likely a good fit for the Small Business Administration’s community advantage program and micro loan program.  2. Use Your Retirement Funds Wisely Speak to an accountant about a rollover for business startups (ROBS), which allows you to invest funds from your retirement account into your new business without paying early withdrawal penalties or income taxes. Essentially, you are buying stock in your company with funds from your 401k and holding that stock inside your retirement account. ROBS are best for people who have at least $50.000 in their retirement account.  3. Home Equity Loans Digital agency financing option number three is home equity loans and lines of credit. Did you know that home equity loans and lines of credit...
4 Tips for Becoming a Successful Entrepreneur in the Digital Space

4 Tips for Becoming a Successful Entrepreneur in the Digital Space

Digital marketing and social media offer a huge opportunity to not only be a brand awareness but also a sales tool for your business. However, social media can also be a huge challenge for those of us who wear multiple hats throughout the day, particularly those who run small businesses or entrepreneurs.  Here are a few tips and strategies that are going to help entrepreneurs prioritise what’s important in social media so that you can grow your accounts and drive sales starting today. 1.  Commit to Social Media You have to make a commitment to social media. Social media can be a real challenge, so our top tip to you as entrepreneurs is to make social media a priority for you, your business and your employees. Start off by planning. Create a strategy and set goals so that you know what you will see as a success on social media. 2. Set Goals Are you looking to boost brand awareness or increase sales? Or, is it somewhere in between? Everything starts and ends with goals. Therefore, setting proper goals based on desired outcomes is the most important thing that you can do. It is very important to develop a social media strategy that aligns with your goals so that you can determine whether your social media program is successful or not. 3. Find out What Your Competitors Are Doing Before you kick-start a social media strategy, look outside of your business to your peers and competitors. Check out their online strategies and see what’s working for them. 4. Be Authentic Remember to share who you are as a brand...
Achieving a Work-Life Balance as the Owner of a Digital Marketing Agency

Achieving a Work-Life Balance as the Owner of a Digital Marketing Agency

It’s not uncommon for digital marketing agency owners to work 100-hour weeks, sacrifice relationships and get caught replying to emails in the wee hours of the morning or sneaking off during a holiday with family to work. However, it doesn’t have to be this way. Finding enough time for your work and yourself is a huge challenge for small business owners. In fact, lots of owners worry if their revenue goes up, their downtime goes down. Here are some tips on how to get your work-life balance right: • Identify Time-Wasting First, track how you spend your time at work. Understanding this makes it easier to spot and eliminate time-wasting. For example, you may spend more time on emails and catching up on social media than you think. Not all emails need immediate answers. To work efficiently, schedule times to look at emails at work and maybe avoid checking them at night.  • Identify Your Priorities Next, identify the most important tasks you need to do for your business and make them your priority. Think about how technology could help you. It doesn’t need to cost a fortune. Accounting software can automate daily accounts and a website can be your 24-hour a day shop window, sales team and help desk. If you’re still too busy trying to do everything, it might be time to find an extra pair of hands. • Hire the Right People Hiring the right person at the right time can boost productivity and free your time up. Before you hire staff though, do your sums and make sure you hire the best. • Outsource to...
Under Insurance Is a Big Risk for Businesses

Under Insurance Is a Big Risk for Businesses

Under insurance is a term that is used when a person or business doesn’t have enough insurance to cover the cost of loss or damage to the things they own or cover the cost of legal fees if somebody sues them. You are considered to be under insured if your insurance covers less than 80 percent of the value of the items that you are insured for.   While it may be tempting to go for the cheaper insurance to save yourself money, it’s not so good when you need to make a claim. Apart from not receiving enough money to cover the full cost of your loss, if you are significantly under insured, your insurance company can reduce the percentage of your payout by the amount that you are under insured by.   Under insurance occurs when the coverage isn’t set at the business owner’s needs. It can result in reduced claim settlements and significant financial loss for customers. Sometimes, it can even leave brokers at the risk of professional negligence claims.   Infrequent valuations are a major cause of under insurance. As asset values and a business owner’s circumstances change over time, it is essential that you regularly re-evaluate your figures to avoid under insurance.   Under insurance can have a widespread financial impact. Take this example: Your digital marketing agency is damaged in a fire and you are significantly under insured. As a result, you need to source additional funds before you can begin repairs. This delay’s the business’ recovery, causing you to exceed your business interruption policy’s maximum indemnity period before you are fully recovered. ...
How Green Is Your Digital Marketing Agency?

How Green Is Your Digital Marketing Agency?

True sustainability is a clever mix between people, profit and the planet. As a digital marketing agency owner, you need to make sure that you are touching on each of these three aspects in order to be truly sustainable. Whether selling social media services, SEO or any other type of digital solution, you need to focus on profit, however, you can’t focus on profit alone. Research has shown that people want to work for companies who are not only aware of what their impact on the environment is, but who are also focused on reducing their carbon footprint. So, not only will being eco-conscious be good for the planet, but it will also help you to attract and retain better people. • Reduce Printing Everything from invoices to meeting notes and client feedback often gets printed at digital marketing agencies. Host an awareness campaign at the office to introduce digital tools that can replace printed items, such as Mind Map or other online brainstorming tools. • Do Away with Plastic Cups and Stirrers Plastic cups and stirrers can contribute to a lot of waste and plastic pollution. Invest in glass bottles for your staff (better yet, brand the bottles with your logo!). Show your staff how much you will save by not purchasing plastic cups and stirrers in a year. • Invest in Green Cleaning Products Cleaning materials are often filled with ozone-depleting ingredients. Switch to eco-conscious cleaning products so that your office can remain clean without having a negative impact on the environment. Need help with your digital marketing franchises, SEO or social media marketing? Then contact Unibit...